Is black and white cardigan womens profitable to sell on Amazon United States?

The niche generates $44K/yr across 83 tracked products. 8 of 45 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (45/100).

How competitive is the black and white cardigan womens niche?

29 brands and 33 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in black and white cardigan womens?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.7% — above our launch gate.

When does demand for black and white cardigan womens peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the black and white cardigan womens niche?

Listings span $9.61–$59.69; the average listing price is $23.89 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.

black and white cardigan womens

Skip it

High returns (9.7%) — this niche doesn't clear our bar today.

Avg price

Incredible$23.89

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$9.61–$59.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good1,106.96

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$44K

$44K/yr · 238K searches

Growth

Bad-28.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.7%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, black and white cardigan womens is a $44K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

black and white cardigan womens market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $24K–$30K; units × avg price
Conversion rate: 0.8%
Avg BSR: #658
Page quality: 0%
Prime: 99%
Sponsored: 87%
Out of stock: 12.8%
Avg brand age: 27 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

24%

Top 20: 55%

Open market

30%

onlypuff18%
LILLUSORY14%
LATAHUO12%
Amazon Essentials11%
Saodimallsu10%
Trendy Queen5%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -28.4% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top black and white cardigan womens search terms

striped cardigans for women93K/yr -33.0%0.2% conv.
lillusory cardigan25K/yr -8.9%1.1% conv.
black and white striped cardigan16K/yr +0.5%0.6% conv.
black and white cardigan womens21K/yr -41.9%0.2% conv.
womens striped cardigan21K/yr -50.6%0.3% conv.
stripe cardigan13K/yr -23.4%0.1% conv.
illusory10K/yr +4.6%0.1% conv.
navy striped cardigan5K/yr +48.8%0.0% conv.
stripe cardigan for women9K/yr -36.3%0.3% conv.
black and white striped cardigan women7K/yr -15.0%0.5% conv.

All search terms

Top black and white cardigan womens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LATAHUO Womens Striped Cardigan Sweater Trendy Long Sleeve Button Down Crewneck Knit Cardigans(Black+White Medium)

LATAHUO$28.204.6★520 rev

onlypuff Black and White Striped Cardigan for Women Old Money Sweater Clothes Ladies Cardigans WhiteBlack L

onlypuff$20.844.4★150 rev

Women Knitted Cardigan Sweaters Long Sleeve Button Down Loose Knitwear Tops Y2k Vintage Jumper Knit Shirt (Watermelon Red Stripes M)

Yuemengxuan$32.234.2★72 rev

LILLUSORY Cardigan Sweaters for Women Lightweight Open Front Cardigans Casual Loose 2026 Fall Outfits with Pockets CoffeeGrey L

LILLUSORY$19.574.3★1,232 rev

onlypuff Black and White Striped Cardigan for Women Old Money Sweater Clothes Ladies Cardigans WhiteBlack S

onlypuff$20.764.4★150 rev

Newest

by launch date

onlypuff Black and White Striped Cardigan for Women Old Money Sweater Clothes Ladies Cardigans WhiteBlack L

onlypuff$20.84150 rev

6mo ago

onlypuff Black and White Striped Cardigan for Women Old Money Sweater Clothes Ladies Cardigans WhiteBlack S

onlypuff$20.76150 rev

6mo ago

onlypuff Black and White Striped Cardigan for Women Old Money Sweater Clothes Ladies Cardigans WhiteBlack M

onlypuff$21.10150 rev

6mo ago

onlypuff Striped Cardigans for Women Old Money Sweaters Open Front Ladies Clothes Button Down Long Sleeve Blackwhite M

onlypuff$20.61150 rev

6mo ago

onlypuff Striped Cardigans for Women Old Money Sweaters Open Front Ladies Clothes Button Down Long Sleeve ApricotBlack M

onlypuff$20.31150 rev

6mo ago

What buyers say about black and white cardigan womens

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“they're not overly tight”

Comfort-Overall13%

“Most comfortable”

Soft Feel11%

“Soft fabric”

Quality-Overall11%

“The colors and quality of this top is excellent”

Color8%

“Color is accurate”

Material Quality4%

“The material is soft and comfortable”

Weight Light4%

“Very nice lightweight”

Warmth3%

“It keeps me warm”

Shape/Style3%

“Nice style”

Value For Money3%

“Good price”

What buyers complain about

Size-Overall22%

“RUNS LARGE”

Material Quality7%

“Material is off”

Quality-Overall5%

“Looks cheap”

Pilling/Linting4%

“fabric started pilling after 1 wear”

Color4%

“didn't love the color”

Value For Money3%

“Looks much more expensive”

Stitch/Finish/Polish3%

“They were sewed on poorly”

Thickness3%

“Thicker material”

Thin3%

“Thin material”

Length2%

“legs are too long by 3 inches”

Top return reasons

Size-Overall51%

Color7%

Length7%

Material Quality6%

Sleeve Fit4%

Waist Fit4%

Thin3%

Shape/Style3%

Chest Fit2%

Advertised Vs Actual Product2%

Common questions

Is black and white cardigan womens profitable to sell on Amazon United States?: The niche generates $44K/yr across 83 tracked products. 8 of 45 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (45/100).
How competitive is the black and white cardigan womens niche?: 29 brands and 33 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in black and white cardigan womens?: Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.7% — above our launch gate.
When does demand for black and white cardigan womens peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the black and white cardigan womens niche?: Listings span $9.61–$59.69; the average listing price is $23.89 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.

black and white cardigan womens

black and white cardigan womens market data

Competition & brand share

Demand & seasonality

Top black and white cardigan womens search terms

Top black and white cardigan womens products on Amazon

Top sellers

Newest

Trending

What buyers say about black and white cardigan womens

What buyers love

What buyers complain about

Top return reasons

Common questions

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