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Black and Red Plaid Pajama Pants

Fail

Shoppers spend an estimated $0 a year here, so Black and Red Plaid Pajama Pants is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$0/yr329K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
19%top-5 click share · 39 brands · 45 sellers

Flapen Score

Black and Red Plaid Pajama Pants against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black and Red Plaid Pajama Pants is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and Red Plaid Pajama Pants market on Amazon at a glance

Shoppers on Amazon United States searched for Black and Red Plaid Pajama Pants 329K times last year and spent an estimated $0. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December29.0× the quietest month
Top search term
plaid pajamas55K searches a year

02 · Price

A sale here is worth $22.20.

Listings sell for $22.20 on average, from $8.98 to $51.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.20 that is $0 to $2K a year per listing.

Average price
$22.20inside the $15 to $100 sweet spot
Price range
$8.98–$51.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #631 within Sleep & Lounge. It carries 3,309 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
99%
Out of stock, average day
11.2%
Average rank
#631in Sleep & Lounge
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,309per listing
Listings tracked
117

04 · Newcomers

5 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Black and Red Plaid Pajama Pants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

45

Top-5 brand share

67%

Top 20: 91%

Top-5 click share

19%

Top 20: 45%

Open market

30%

  • Brand 126%
  • Brand 214%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 63%

Demand

Black and Red Plaid Pajama Pants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 29.0×

Search terms

Top Black and Red Plaid Pajama Pants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plaid pajamas55K/yr
  • plaid pjs24K/yr
  • plaid pajama set23K/yr
  • plaid pajamas women32K/yr
  • plaid pjs for women15K/yr
  • womens plaid pajamas16K/yr
  • plaid pj set9K/yr
  • buffalo plaid pajamas31K/yr
  • red plaid pajamas19K/yr
  • red plaid pjs5K/yr

Reviews and returns

What reviews say buyers love and hate about Black and Red Plaid Pajama Pants

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
27%of negative reviews mention “Size-Overall”
8.8%of orders come back
“Little big”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Black and Red Plaid Pajama Pants questions

Answered from the same tracked data.