Is black and gold necklace profitable to sell on Amazon United States?

The niche generates $119K/yr across 37 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (48/100).

How competitive is the black and gold necklace niche?

27 brands and 41 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in black and gold necklace?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.8%.

When does demand for black and gold necklace peak?

Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the black and gold necklace niche?

Listings span $8.54–$59.15; the average listing price is $19.96 (sweet spot $15–$100). The average incumbent carries 2,195 reviews — the moat a new listing must climb.

black and gold necklace

Skip it

Soft demand (-7.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$19.96

avg listing price — sweet spot $15–$100

Price range

Great$8.54–$59.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,195.38

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$119K

$119K/yr · 277K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, black and gold necklace is a $119K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

black and gold necklace market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $100K–$120K; units × avg price
Conversion rate: 2.1%
Avg BSR: #775
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.4%
Avg brand age: 32 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

45%

Top 20: 82%

Open market

41%

Unicra16%
Kendra Scott12%
Sixexey10%
AICase8%
GyovinnJuwanua8%
Quelay5%

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — -7.7% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Open Trend

Top black and gold necklace search terms

black and gold necklace58K/yr -2.7%0.8% conv.
black and gold jewelry57K/yr -11.2%0.6% conv.
black and gold jewelry set25K/yr +15.5%0.9% conv.
black and gold necklaces for women20K/yr +27.9%1.2% conv.
gold and black necklace18K/yr +2.1%0.6% conv.
gold and black jewelry17K/yr -4.2%0.7% conv.
black and gold jewelry sets for women28K/yr -43.7%0.7% conv.
black gold necklace10K/yr -13.1%1.0% conv.
black gold jewelry10K/yr -27.3%0.6% conv.
black kendra scott necklace11K/yr -13.8%2.1% conv.

All search terms

Top black and gold necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Unicra Rhinestone Bridal Wedding Jewelry Sets Gold Necklace Earrings Set Leaf Prom Formal Costume Jewelry Set for Women and Brides (Black Gold)

Unicra$10.184.5★224 rev

Sixexey Bridal Wedding Jewelry Set Gold Rhinestone Neck Jewelry for Women

Sixexey$10.804.4★168 rev

AICase 18K Gold Plated Clover Bracelet Dupes Gold/White/Black Bracelet Set for Women Flower Leaf Lucky Clover Bracelets Trendy Jewelry Birthday Gifts for Women/MoM/Friends

AICase$13.354.2★948 rev

GyovinnJuwanua Lucky Flower Alloy Jewelry - 5Pcs Lucky Flower Design Necklace Earrings Bracelet Bangle Ring Jewelry Set Clover Gold Plated Chain Wrap Ornament & Plush Pouch for Women (Black)

GyovinnJuwanua$12.153.6★93 rev

Quelay 4 Pcs Women Satin Clutch Purse Handbag Evening Bag for Wedding Banquet Vintage Rhinestone Necklace Earring Jewelry Set(Classic Black)

Quelay$21.674.1★289 rev

Newest

by launch date

Unicra Rhinestone Bridal Wedding Jewelry Sets Gold Necklace Earrings Set Leaf Prom Formal Costume Jewelry Set for Women and Brides (Black Gold)

Unicra$10.18224 rev

7mo ago

APIUWOXE Gold Statement Jewelry Set for Women Chunky Vintage Silver Black Necklace Earrings Sets Extra Long Pendant Jewelry Gifts Non Tarnish Trendy Dainty Hypoallergenic Short Gold

APIUWOXE$9.6929 rev

8mo ago

LMXXVJ Black Stone 18K Gold Plated Jewelry Set for Women Platinum Plated Necklace Ring Earrings Bracelet Costume Jewelry Set Birthday Mothers Day Thanksgiving Gift for Women

LMXXVJ$25.361 rev

9mo ago

RLMOON Gold Necklaces for Women 14K Gold Plated CZ Diamond Choker Necklace Red Emerald Green Blue Black Teardrop Necklace for Wedding Bridesmaid Prom Trendy Gold Jewelry Gift (Black teardrop)

RLMOON$12.60177 rev

10mo ago

Kendra Scott Womens Emery Beaded Strand Necklace Gold Black Agate One Size

Kendra Scott$59.1521 rev

1y ago

What buyers say about black and gold necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Good quality”

Advertised Vs Actual Product11%

“As describe”

Shape/Style11%

“Elegant piece”

Value For Money9%

“Value to the money”

Color8%

“nice color”

Gifting Purpose5%

“Gift”

Durability4%

“great durability”

Size-Overall3%

“They fits beautifully”

Design-Overall3%

“The clover design is classy, trendy, and perfect for stacking with other jewelry or wearing alone for a simple luxury look”

Chain/Key Quality2%

“Beautiful necklace”

What buyers complain about

Durability22%

“broke easily”

Quality-Overall21%

“Not well made”

Size-Overall15%

“The braclets were a bit big for a braclet”

Color9%

“the gold is too yellow”

Value For Money7%

“Not a good value”

Chain/Key Quality3%

“Chain broke in both”

Strength3%

“Breaks eazy”

Metal Authenticity2%

“Metal is not gold plated”

Thin2%

“To thin”

Wrist Fit2%

“It's a bit loose since my wrist is small”

Top return reasons

Size-Overall25%

Quality-Overall13%

Advertised Vs Actual Product9%

Metal Authenticity8%

Color7%

Wrist Fit5%

Defective Material/Parts4%

Chain/Key Quality4%

Shape/Style3%

Functionality-Overall3%

Common questions

Is black and gold necklace profitable to sell on Amazon United States?: The niche generates $119K/yr across 37 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (48/100).
How competitive is the black and gold necklace niche?: 27 brands and 41 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in black and gold necklace?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.8%.
When does demand for black and gold necklace peak?: Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the black and gold necklace niche?: Listings span $8.54–$59.15; the average listing price is $19.96 (sweet spot $15–$100). The average incumbent carries 2,195 reviews — the moat a new listing must climb.