Black and Gold Necklace

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months

277K

Growth, 90 days vs prior 90

-7.7%

Conversion, latest week

2.1%

Market size, estimated

$119Ka year

Peak month

September1.8× the quietest month

Top search term

black and gold necklace58K searches a year

Listings sell for $19.96 on average, from $8.54 to $59.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.96 that is $0 to $2K a year per listing.

Average price

$19.96inside the $15 to $100 sweet spot

Price range

$8.54–$59.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #775 within Jewelry Sets. It carries 2,195 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#775in Jewelry Sets

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

2,195per listing

Listings tracked

37

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months