Black and Gold Clutch

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

2.4%

Market size, estimated

$106Ka year

Top search term

black and gold clutch74K searches a year

Listings sell for $28.91 on average, from $9.23 to $110.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $28.91 that is $0 to $3K a year per listing.

Average price

$28.91inside the $15 to $100 sweet spot

Price range

$9.23–$110.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

12.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #387 within Clutches & Evening Bags. It carries 395 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#387in Clutches & Evening Bags

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

395per listing

Listings tracked

78

19 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

6Amazon's first-year sales bar

Average brand age

34 months