Birthstone Necklace for Women

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+27.5%

Conversion, latest week

0.5%

Market size, estimated

$177Ka year

Peak month

December5.7× the quietest month

Top search term

birthstone necklace for women454K searches a year

Listings sell for $29.27 on average, from $8.88 to $109.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $29.27 that is $3K to $7K a year per listing.

Average price

$29.27inside the $15 to $100 sweet spot

Price range

$8.88–$109.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #918 within Pendant Necklaces. It carries 520 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

81%

Out of stock, average day

1.0%

Average rank

#918in Pendant Necklaces

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

520per listing

Listings tracked

26

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months