birthstone earrings
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Price range
Great$7.18–$78.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.09avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,433.98avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 299K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, birthstone earrings is a $50K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
birthstone earrings market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #462
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 3.9%
- Avg brand age
- 39 months
- Avg seller age
- 194 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
26
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
37%
Top 20: 80%
Open market
32%
- Poxtex24%
- Suplight11%
- ZQGOFPT9%
- JEWELRIESHOP9%
- TDEBA8%
- Bestyle6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top birthstone earrings search terms
- birthstone earrings112K/yr
- birthstone earrings for women62K/yr
- december birthstone earrings42K/yr
- birth stone earrings women12K/yr
- october birthstone earrings22K/yr
- birthstone earrings for girls17K/yr
- birthstone stud earrings10K/yr
- april birthstone earrings8K/yr
- sterling silver birthstone earrings7K/yr
- earrings birthstone5K/yr
Top birthstone earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trendy 14K Gold Plated Earrings for Women Accessories Stud Huggie Hoop Jacket Stack Cartilage Helix Earring Set for Multiple Piercing Small Dainty Cute Fashion Birthstone Jewelry Gifts Set
Poxtex$8.964.4★1,167 rev
TDEBA Birthstone Huggie Hoop Earrings for Women Cubic Zirconia Small Hoops
TDEBA$13.224.5★193 rev
ZQGOFPT Titanium Flat Back Surgical Stainless Steel Stud Earrings for Women Men Birthstone Stud Earrings Hypoallergenic Double Side 5A Cubic Zirconia Studs Jewelry 6mm (March (Aquamarine))
ZQGOFPT$9.294.3★236 rev
Gold Blue Earrings for Women Light Blue March Birthstone Earrings Set Huggie Hoop Jacket Earring Stack for Multiple Piercing Trendy Jewelry Gifts
Poxtex$13.224.2★38 rev
Boao 15 Pairs Stainless Steel Stud Earrings for Women Birthstone Hypoallergenic Cubic Zirconia Stud Earrings Set(Colorful 6 mm)
Boao$7.904.2★2,110 rev
Newest
by launch date
Sterling Silver Birthstone Earrings for Women Cubic Zirconia Love Knot Dainty Silver Birthstone Stud Earrings Sapphire Purple Crystal Gifts for Wife
Suplight$30.184 rev
TDEBA Birthstone Huggie Hoop Earrings for Women Cubic Zirconia Small Hoops
TDEBA$13.22193 rev
Silver Blue Earrings for Women Navy December Birthstone Jewerly Set Blue Jacket Huggie Earring Stack for Multiple Piercing
Poxtex$12.966 rev
TOBENY Dangle Earrings for Women Trendy 14K Gold Plated Hypoallergenic Drop Hoop Earrings Dainty Diamond Green Emerald Birthstone Huggie Earrings for Birthday Gifts
TOBENY$9.10425 rev
Gold Blue Earrings for Women Light Blue March Birthstone Earrings Set Huggie Hoop Jacket Earring Stack for Multiple Piercing Trendy Jewelry Gifts
Poxtex$13.2238 rev
Trending
90-day click momentum
Blahanna Moissanite Earrings 1.0ct-2.0ct D Color Brilliant Round Cut Earrings S925 Sterling Silver Dangle Earrings Moissanite Leverback Drop Earring silver 5mm
Blahanna$27.714.5★
Trendy 14K Gold Plated Earrings for Women Accessories Stud Huggie Hoop Jacket Stack Cartilage Helix Earring Set for Multiple Piercing Small Dainty Cute Fashion Birthstone Jewelry Gifts Set
Poxtex$8.964.4★
December Birthstone Earrings Hypoallergenic Blue Topaz Earring Bridesmaid Earrings Studs 925 Sterling Silver Created Round Cut Stud Earring for women
Suplight$21.504.6★
Mothers Day Gift 925 Sterling Silver May Birthstone Earrings Women Hypoallergenic Earrings for Sensitive Ears Dainty Tiny Green Emerald Crytal Love Heart Stud Earrings
Suplight$21.104.6★
Boao 15 Pairs Stainless Steel Stud Earrings for Women Birthstone Hypoallergenic Cubic Zirconia Stud Earrings Set(Colorful 6 mm)
Boao$7.904.2★
What buyers say about birthstone earrings
What buyers praise and complain about, mined from review topics.What buyers love
“the variety of color”
“Good quality”
“Definitely worth money”
“Beautiful and comfortable”
“fit well”
“Great sparkle”
“Very pretty look”
“As pictured”
“Gift”
“Very pretty and it is definitely real silver”
What buyers complain about
“Extremely small”
“Break easily”
“Poor quality”
“I am allergic to the metals in most earrings”
“needs a richer color”
“misleading big time”
“look much more expensive than they are”
“They're not worth the money it's like putting metal in your ears no shine no nothing can't even see the stone so very disappointed if I was you I wouldn't buy this item not work the money inside the earring wish I can get a refund”
“NOT 925”
“I would not recommend this product if you are not looking for something that is too delicate. flimsy”
Top return reasons
Common questions
- Is birthstone earrings profitable to sell on Amazon United States?
- The niche generates $50K/yr across 42 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the birthstone earrings niche?
- 22 brands and 26 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in birthstone earrings?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.5%.
- When does demand for birthstone earrings peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the birthstone earrings niche?
- Listings span $7.18–$78.34; the average listing price is $18.09 (sweet spot $15–$100). The average incumbent carries 1,434 reviews — the moat a new listing must climb.