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Birthstone Bracelets for Women

Fail

Buyers convert on only 0.4% of searches, so Birthstone Bracelets for Women is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$50K/yr544K searches / yr
90-day growth
+50.3%search demand this quarter
Competition
55%top-5 click share · 15 brands · 22 sellers

Flapen Score

Birthstone Bracelets for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Birthstone Bracelets for Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthstone Bracelets for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Birthstone Bracelets for Women 544K times last year and spent an estimated $50K. The top 5 brands take 79% of clicks. Demand peaks in May–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +50.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
544K
Growth, 90 days vs prior 90
+50.3%
Conversion, latest week
0.4%
Market size, estimated
$50Ka year
Peak month
December5.0× the quietest month
Top search term
birthstone bracelets for women214K searches a year

02 · Price

A sale here is worth $21.96.

Listings sell for $21.96 on average, from $8.88 to $169.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.96 that is $0 to $2K a year per listing.

Average price
$21.96inside the $15 to $100 sweet spot
Price range
$8.88–$169.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,066 within Bracelets. It carries 594 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
93%
Out of stock, average day
2.8%
Average rank
#1,066in Bracelets
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
594per listing
Listings tracked
27

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Birthstone Bracelets for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

22

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

17%

  • Brand 152%
  • Brand 210%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (9 brands, 17%)

Demand

Birthstone Bracelets for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Birthstone Bracelets for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birthstone bracelets for women214K/yr
  • birthstone bracelet136K/yr
  • birth stone bracelet women29K/yr
  • mothers bracelet with birthstones20K/yr
  • birthstone bracelets24K/yr
  • may birthstone bracelet8K/yr
  • birthstone bracelet for mom8K/yr
  • silver birthstone bracelet13K/yr
  • 2 birthstone bracelet9K/yr
  • birthstone bracelet for women11K/yr

Reviews and returns

What reviews say buyers love and hate about Birthstone Bracelets for Women

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
2.4%of orders come back
“it snapped suddenly”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Birthstone Bracelets for Women questions

Answered from the same tracked data.