Is birthday pin profitable to sell on Amazon United States?

The niche generates $210K/yr across 29 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (43/100).

How competitive is the birthday pin niche?

22 brands and 37 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in birthday pin?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 3.3%.

When does demand for birthday pin peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the birthday pin niche?

Listings span $4.56–$11.24; the average listing price is $6.73 (sweet spot $15–$100). The average incumbent carries 776 reviews — the moat a new listing must climb.

birthday pin

Skip it

Prices mostly outside the sweet spot ($4.56–$11.24) — this niche doesn't clear our bar today.

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good775.66

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Market size

Okay$210K

$210K/yr · 719K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Avg price

Bad$6.73

avg listing price — sweet spot $15–$100

Price range

Bad$4.56–$11.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, birthday pin is a $210K/yr Amazon United States market (719K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

birthday pin market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $202K–$269K; units × avg price
Conversion rate: 4.3%
Avg BSR: #7,071
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.6%
Avg brand age: 26 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

50%

Top 20: 87%

Open market

34%

CIEHER32%
Mikovivi12%
Docooniver9%
SRHVJ6%
MasGo4%
Unique4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top birthday pin search terms

birthday pin229K/yr -2.9%2.4% conv.
its my birthday pin76K/yr -0.6%2.4% conv.
birthday girl pin78K/yr -6.2%1.3% conv.
birthday pins for women76K/yr -9.1%2.4% conv.
birthday button46K/yr +3.4%1.8% conv.
happy birthday pin39K/yr -8.4%2.3% conv.
birthday pins24K/yr +4.9%1.1% conv.
birthday badge24K/yr +0.2%1.6% conv.
birthday pin for girls22K/yr -20.4%1.5% conv.
birthday buttons for women15K/yr -8.6%2.5% conv.

All search terms

Top birthday pin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CIEHER 40th Birthday Crown + Sash + Pearl Pin Set for Women Tiara Gifts for Friends Party Decorations & Favors

CIEHER$9.394.8★6,346 rev

CIEHER 50th Birthday Crown + 50 & Fabulous Sash + Pearl Pin Set 50th Birthday Gifts for Women Friends 50 Bday Decorations Women

CIEHER$9.584.8★6,346 rev

Docooniver 2 Pack Its my Birthday Sash for Women Men Adult Girls Kids Happy Birthday Decorations Accessories Gifts Black and White Sashes with Gold and Rose Gold Lettering

Docooniver$6.224.6★1,463 rev

Birthday Pin Button Badge for Men Women (birthday pin)

SRHVJ$4.563.6★44 rev

Birthday Brooch Pin Its My Birthday Pin for Women Metal Pin Rhinestone Queen Crown Brooch Pins for Women Girls Round Buckle Brooch for Wedding Party Birthday

MasGo$8.834.5★208 rev

Newest

by launch date

Its My Birthday Pin for Women Metal Pin Rhinestone Queen Crown Brooch Pins for Women Happy Birthday Pins Wedding Party Birthdays Celebrations

Zelphvt$6.982 rev

5mo ago

Birthday Baddie Badge Brooch Tinplate Ribbon Happy Birthday Button Pin Creative Button Badge Pin for Teenagers Women Men (Black Pink)

Mikovivi$5.809 rev

7mo ago

Birthday Pin Button Badge for Men Women (birthday pin)

SRHVJ$4.5644 rev

7mo ago

2 Pcs ITS MY Birthday Pin Birthday Button Birthday Queen Ribbon Buttons Badge Pins for Women Men Happy Birthday Pin Celebration Accessory for Party Birthday Decoration

JELIEE$5.379 rev

8mo ago

Birthday Pin for Women Its My Birthday Pins Metal Pin Rhinestone Queen Crown Brooch Pins for Women for Wedding Party Birthdays Celebrations Gifts

Quilax$7.1124 rev

9mo ago

What buyers say about birthday pin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Very well made”

Value For Money10%

“Worth it”

Advertised Vs Actual Product10%

“Just as described”

Size-Overall10%

“It fit nice, looked beautiful”

Color6%

“The colors are bright”

Gifting Purpose5%

“Was a gift”

Comfort-Overall4%

“comfortable, and didnt feel annoying to wear for a few hours”

Design-Overall4%

“Cute design”

Brightness/Shine/Glow4%

“So pretty and sparkly for the price”

Strength3%

“Nice and sturdy”

What buyers complain about

Size-Overall20%

“Broken, doesnt fit, dont buy”

Quality-Overall14%

“Flimsy and poor quality”

Weight Heavy13%

“heavy than I expected”

Durability13%

“Broke after 20 minutes of wearing it”

Strength5%

“is flimsy”

Adhesion/Stickiness5%

“Had to super glue it myself”

Defective Material/Parts4%

“pin seems defective”

Fastener Quality4%

“I couldn't use the pin the clasp was bent and stuck closed”

Brightness/Shine/Glow3%

“It's just looks like glitter”

Engraving/Paint/Sublimation3%

“The lettering fell off after am hour of normal weat8”

Top return reasons

Size-Overall43%

Color10%

Value For Money10%

Quality-Overall6%

Advertised Vs Actual Product6%

Defective Material/Parts4%

Weight Heavy3%

Functionality-Overall3%

Comfort-Overall2%

Material Quality2%

Common questions

Is birthday pin profitable to sell on Amazon United States?: The niche generates $210K/yr across 29 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (43/100).
How competitive is the birthday pin niche?: 22 brands and 37 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in birthday pin?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 3.3%.
When does demand for birthday pin peak?: Demand is steady year-round — the busiest month runs 1.9× the quietest.
What does it cost to enter the birthday pin niche?: Listings span $4.56–$11.24; the average listing price is $6.73 (sweet spot $15–$100). The average incumbent carries 776 reviews — the moat a new listing must climb.