Birthday Pin

Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.

Searches, last 12 months

719K

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

4.3%

Market size, estimated

$210Ka year

Peak month

September1.9× the quietest month

Top search term

birthday pin229K searches a year

Listings sell for $6.73 on average, from $4.56 to $11.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $6.73 that is $2K to $3K a year per listing.

Average price

$6.73under the $15 to $100 sweet spot

Price range

$4.56–$11.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$2K–$3K

Returns

3.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #7,071 within Accessories. It carries 776 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#7,071in Accessories

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

776per listing

Listings tracked

29

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months