Birthday Pajamas

Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

513K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

0.5%

Market size, estimated

$51Ka year

Top search term

birthday pajamas76K searches a year

Listings sell for $20.64 on average, from $9.59 to $50.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.64 that is $0 to $2K a year per listing.

Average price

$20.64inside the $15 to $100 sweet spot

Price range

$9.59–$50.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #1,397 within Baby Boys. It carries 649 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

99%

Out of stock, average day

6.4%

Average rank

#1,397in Baby Boys

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

649per listing

Listings tracked

136

63 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

63

Successful launches

6Amazon's first-year sales bar

Average brand age

31 months