Birthday Glasses

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

198K

Growth, 90 days vs prior 90

+10.6%

Conversion, latest week

3.7%

Market size, estimated

$81Ka year

Peak month

June2.2× the quietest month

Top search term

birthday glasses52K searches a year

Listings sell for $10.92 on average, from $3.91 to $26.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.92 that is $1K to $3K a year per listing.

Average price

$10.92under the $15 to $100 sweet spot

Price range

$3.91–$26.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #18,187 within Sunglasses & Eyewear Accessories. It carries 127 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

11.8%

Average rank

#18,187in Sunglasses & Eyewear Accessories

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

127per listing

Listings tracked

44

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months