Birthday Girl Shirt

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-17.2%

Conversion, latest week

0.9%

Market size, estimated

$234Ka year

Peak month

September1.9× the quietest month

Top search term

birthday girl shirt490K searches a year

Listings sell for $15.46 on average, from $7.05 to $29.70. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $15.46 that is $4K to $8K a year per listing.

Average price

$15.46inside the $15 to $100 sweet spot

Price range

$7.05–$29.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

4.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #760 within Baby Girls. It carries 469 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#760in Baby Girls

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

469per listing

Listings tracked

55

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months