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Birthday Gifts for 13 Year Old Boys

Fail

The top 5 products take 80% of clicks, so Birthday Gifts for 13 Year Old Boys is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$140K/yr501K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
80%top-5 click share · 10 brands · 38 sellers

Flapen Score

Birthday Gifts for 13 Year Old Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Birthday Gifts for 13 Year Old Boys is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Gifts for 13 Year Old Boys market on Amazon at a glance

Shoppers on Amazon United States searched for Birthday Gifts for 13 Year Old Boys 501K times last year and spent an estimated $140K. The top 5 brands take 81% of clicks. Demand peaks in Apr–May–Jul–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
501K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
1.7%
Market size, estimated
$140Ka year
Peak month
December10.6× the quietest month
Top search term
sports gifts for boys 8-12135K searches a year

02 · Price

A sale here is worth $16.27.

Listings sell for $16.27 on average, from $9.28 to $27.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $16.27 that is $2K to $4K a year per listing.

Average price
$16.27inside the $15 to $100 sweet spot
Price range
$9.28–$27.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Accessories. It carries 5,138 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
5,138per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Birthday Gifts for 13 Year Old Boys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

$0$21K$42K$63K$84K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

38

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

15%

  • Kegrimi50%
  • Willtok14%
  • Hasbro Gaming6%
  • FlashCatch6%
  • Juesly5%
  • Nerf5%
  • Open — no brand owns it (4 brands, 15%)

Demand

Birthday Gifts for 13 Year Old Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul, Dec · busiest ÷ quietest = 10.6×

Search terms

Top Birthday Gifts for 13 Year Old Boys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sports gifts for boys 8-12135K/yr
  • sports gifts80K/yr
  • sports gifts for boys 6-830K/yr
  • cool unusual gifts for kids10K/yr
  • stuff for 11 year old boys23K/yr
  • sports equipment for 10 year old boy13K/yr
  • sports kids17K/yr
  • stuff for 11 + year old boys13K/yr
  • sports equipment for 8 year old boys19K/yr
  • boys sports20K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Gifts for 13 Year Old Boys

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Fun/Entertainment Experience”
31%of negative reviews mention “Size-Overall”
1.8%of orders come back
“did not fit”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Birthday Gifts for 13 Year Old Boys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data