Birthday Earrings

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

169K

Growth, 90 days vs prior 90

-20.1%

Conversion, latest week

3.9%

Market size, estimated

$62Ka year

Peak month

January2.0× the quietest month

Top search term

birthday earrings68K searches a year

Listings sell for $9.49 on average, from $4.54 to $15.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.49 that is $949 to $2K a year per listing.

Average price

$9.49under the $15 to $100 sweet spot

Price range

$4.54–$15.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$949–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #4,676 within Earrings. It carries 699 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

100%

Out of stock, average day

6.8%

Average rank

#4,676in Earrings

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

699per listing

Listings tracked

34

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months