Birthday Crown

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

4.5%

Market size, estimated

$1.0Ma year

Peak month

January2.2× the quietest month

Top search term

birthday crown525K searches a year

Listings sell for $9.45 on average, from $5.13 to $16.60. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $9.45 that is $19K to $24K a year per listing.

Average price

$9.45under the $15 to $100 sweet spot

Price range

$5.13–$16.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$19K–$24K

Returns

3.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #165 within Headwear. It carries 2,247 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#165in Headwear

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

2,247per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months