Birthday Boy Hat

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

182K

Growth, 90 days vs prior 90

+2.6%

Conversion, latest week

2.5%

Market size, estimated

$69Ka year

Peak month

March1.9× the quietest month

Top search term

birthday boy hat64K searches a year

Listings sell for $15.12 on average, from $4.89 to $24.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $15.12 that is $0 to $2K a year per listing.

Average price

$15.12inside the $15 to $100 sweet spot

Price range

$4.89–$24.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #11,828 within Accessories. It carries 436 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

94%

Out of stock, average day

3.2%

Average rank

#11,828in Accessories

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

436per listing

Listings tracked

52

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months