Birthday Boy

Shoppers searched for this 858K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months

858K

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

1.4%

Market size, estimated

$160Ka year

Peak month

November8.4× the quietest month

Top search term

birthday boy shirt230K searches a year

Listings sell for $13.37 on average, from $7.58 to $17.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.37 that is $3K to $7K a year per listing.

Average price

$13.37under the $15 to $100 sweet spot

Price range

$7.58–$17.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

3.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #282 within Baby Boys. It carries 835 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#282in Baby Boys

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

835per listing

Listings tracked

29

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months