birth flower necklace
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($9K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Great$7.68–$71.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.07avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great404.86avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 173K searches
According to Flapen's Amazon United States niche tracking, birth flower necklace is a $9K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
birth flower necklace market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $10K–$14K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #5,118
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 93%
- Out of stock
- 1.2%
- Avg brand age
- 25 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
38
Top-5 brand share
42%
Top 20: 85%
Top-5 click share
38%
Top 20: 74%
Open market
53%
- MPRAINBOW14%
- MTMY8%
- Fremttly7%
- Ida Memory7%
- PENLYU6%
- Btysun5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.4% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 3.8×
Top birth flower necklace search terms
- birth flower necklace85K/yr
- birth flower gifts25K/yr
- birth month flower necklace17K/yr
- birth flower11K/yr
- birthflower necklace for women12K/yr
- birth flower jewelry8K/yr
- birth month flower5K/yr
- birth flower necklaces for women5K/yr
- birth month necklace4K/yr
- april birth flower necklace3K/yr
Top birth flower necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gold Necklaces Bracelets Earring Set - 18K Gold Plated Flower Bracelet Chain Stainless Steel Non Tarnish Floral Pendant Stud Jewelry Sets Christmas Birthday Lucky Gift for Mom Wife Daughter Girlfriend
MPRAINBOW$15.284.6★283 rev
MTMY Birth Flower Necklaces for Women 18K Gold Plated Dainty Layered Birth Month Flower with Birthstone Pendant Necklaces Personalized Custom Floral Jewelry (November-Chrysanthemum)
MTMY$14.254.5★456 rev
Fremttly Oval Coin Pendant Necklace 12 Month Birth Flower Disc Necklace 14K Real Gold Dainty Personalized Gift-7
Fremttly$12.574.3★283 rev
Btysun October Birthday Gifts for Women Birthstone Necklace for Women Dainty January Birthday Gifts for Mom 14K Gold Plated Necklace No Tarnish Anniversary Christmas Jewelry
Btysun$13.244.4★170 rev
Made By Mary Birth Flower Necklace 14K Gold Filled | Minimalist Layering Jewelry | Elegant Everyday Necklace | Adjustable Chain | 16 in | in Hand-Stamped Disc Pendant | Daisy | April
Made By Mary$71.315.0★8 rev
Newest
by launch dateMade By Mary Birth Flower Necklace 14K Gold Filled | Minimalist Layering Jewelry | Elegant Everyday Necklace | Adjustable Chain | 16 in | in Hand-Stamped Disc Pendant | Daisy | April
Made By Mary$71.318 rev
Elondra Birth Flower Necklaces for Women Pendant Necklaces Handmade Birth Month Flower Boho jewelry November Birthday Gifts for Women Girls Teens Best Friend
Elondra$20.3631 rev
Ida Memory Minimalist March Birth Flower Necklace for Women Dainty Silver Daffodil Pendant Engraved Birth Month Flower Jewelry March Birthday or Christmas Gift for Her
Ida Memory$17.529 rev
Ida Memory Minimalist February Birth Flower Necklace for Women Dainty Silver Violet Pendant Engraved Birth Month Flower Jewelry February Birthday or Christmas Gift for Her
Ida Memory$17.009 rev
Twodays Birth Flower Mothers Day Craft Kit for Mom/Grandma - 33 Real Pressed Flowers Art DIY Set With 8x10 Double Glass Frame & Tools Unique Handmade Birthday Christmas Gift from Daughter (Natural)
TwoDays$24.0633 rev
Trending
90-day click momentumGold Necklaces Bracelets Earring Set - 18K Gold Plated Flower Bracelet Chain Stainless Steel Non Tarnish Floral Pendant Stud Jewelry Sets Christmas Birthday Lucky Gift for Mom Wife Daughter Girlfriend
MPRAINBOW$15.284.6★
Gifts for Mom Birthday Gifts for Women Forever Preserved Real Roses Flowers in Glass Angel Figurines Fresh Flowers for Delivery Birthday Gifts for Grandma Women Mom Wife from Daughter/Purple
RoseValley$35.834.7★
Ida Memory Minimalist February Birth Flower Necklace for Women Dainty Silver Violet Pendant Engraved Birth Month Flower Jewelry February Birthday or Christmas Gift for Her
Ida Memory$17.004.6★
Ida Memory Minimalist March Birth Flower Necklace for Women Dainty Silver Daffodil Pendant Engraved Birth Month Flower Jewelry March Birthday or Christmas Gift for Her
Ida Memory$17.524.6★
Made By Mary Birth Flower Necklace 14K Gold Filled | Minimalist Layering Jewelry | Elegant Everyday Necklace | Adjustable Chain | 16 in | in Hand-Stamped Disc Pendant | Daisy | April
Made By Mary$71.315.0★
What buyers say about birth flower necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and arrived on time”
“Beautiful Gift”
“Good value for money”
“It adds a touch of color”
“The craftsmanship is impressive — its sturdy, neatly made, and has such a sweet handmade look”
“It's lightweight and looks like a good knockoff”
“Accurate description and cute”
“My nana loves these the size the money value, beauty, the quality, the brightness, and the weight is perfect”
“Such a fun craft night”
“So much fun to do”
What buyers complain about
“Kind of low quality chain”
“poorly made”
“The pendant is just slightly larger than a quarter p”
“Looks expensive”
“Im always worried it will break on me”
“No instructions”
“kinda heavy”
“Not gold”
“Bad quality, it broke as I was trying to put the wood together”
“The flowers will break if pulled or pushed when stuck to the adhesive”
Top return reasons
Common questions
- Is birth flower necklace profitable to sell on Amazon United States?
- The niche generates $9K/yr across 43 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +23.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the birth flower necklace niche?
- 34 brands and 38 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in birth flower necklace?
- Top complaints mined from reviews: Chain/Key Quality, Quality-Overall, Size-Overall. The return rate is 1.6%.
- When does demand for birth flower necklace peak?
- Demand peaks in May–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the birth flower necklace niche?
- Listings span $7.68–$71.31; the average listing price is $19.07 (sweet spot $15–$100). The average incumbent carries 405 reviews — the moat a new listing must climb.