Skip to content

Birkenstock Kids

Maybe

The top 5 products take only 10% of clicks. But buyers convert on only 0.3% of searches, so Birkenstock Kids is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$82K/yr834K searches / yr
90-day growth
+68.0%search demand this quarter
Competition
10%top-5 click share · 48 brands · 124 sellers

Flapen Score

Birkenstock Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Birkenstock Kids is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birkenstock Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Birkenstock Kids 834K times last year and spent an estimated $82K. The top 5 brands take 54% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 834K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +68.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
834K
Growth, 90 days vs prior 90
+68.0%
Conversion, latest week
0.3%
Market size, estimated
$82Ka year
Peak month
June3.9× the quietest month
Top search term
birkenstock kids204K searches a year

02 · Price

A sale here is worth $29.83.

Listings sell for $29.83 on average, from $11.68 to $107.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.83 that is $0 to $3K a year per listing.

Average price
$29.83inside the $15 to $100 sweet spot
Price range
$11.68–$107.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #825 within Shoes. It carries 1,764 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
98%
Out of stock, average day
4.5%
Average rank
#825in Shoes
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,764per listing
Listings tracked
280

04 · Newcomers

21 of last year's 91 launches cleared the first-year sales bar.

91 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
91
Successful launches
21Amazon's first-year sales bar
Average brand age
41 months

Products

Top Birkenstock Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

48 rising

Sellers

124

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

10%

Top 20: 30%

Open market

46%

  • Brand 118%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Birkenstock Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.9×

Search terms

Top Birkenstock Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birkenstock kids204K/yr
  • teva kids sandals93K/yr
  • reef sandals kids53K/yr
  • kids teva sandals41K/yr
  • kids birkenstocks68K/yr
  • water sandals kids32K/yr
  • kids hiking sandals32K/yr
  • project cloud kids67K/yr
  • boys water sandals28K/yr
  • boys birkenstock sandals31K/yr

Reviews and returns

What reviews say buyers love and hate about Birkenstock Kids

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
21%of negative reviews mention “Size-Overall”
7.0%of orders come back
“the size is very loose”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Birkenstock Kids questions

Answered from the same tracked data.