Birkenstock Clogs Women

Shoppers searched for this 21.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

21.3M

Growth, 90 days vs prior 90

-19.2%

Conversion, latest week

0.3%

Market size, estimated

$2.2Ma year

Peak month

November2.9× the quietest month

Top search term

birkenstock men1.4M searches a year

Listings sell for $33.49 on average, from $14.92 to $127.66. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $33.49 that is $84K to $100K a year per listing.

Average price

$33.49inside the $15 to $100 sweet spot

Price range

$14.92–$127.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

$84K–$100K

Returns

13.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #403 within Shoes. It carries 22,967 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#403in Shoes

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

22,967per listing

Listings tracked

24

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months