bird mask
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great268.62avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$16.53avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$3.98–$48.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad7.3%return rate — above 5% kills the launch gate
Market size
Bad$22K$22K/yr · 96K searches
According to Flapen's Amazon United States niche tracking, bird mask is a $22K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
bird mask market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $33K–$41K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #504
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 87%
- Out of stock
- 3.1%
- Avg brand age
- 45 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
37
Top-5 brand share
48%
Top 20: 86%
Top-5 click share
29%
Top 20: 70%
Open market
47%
- elope14%
- SANZHIGUO11%
- MimiMoon9%
- MOKRY PARTY8%
- HSSPYY6%
- Aroncent4%
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — +1.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.1×
Top bird mask search terms
- bird mask53K/yr
- bird beak mask15K/yr
- bird masks for adults10K/yr
- beak mask12K/yr
- bird beak costume6K/yr
Top bird mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
elope Chicken Face Mask for Adults - Soft Flannel with Elastic Ear Loops - Yellow
elope$3.983.8★53 rev
SANZHIGUO Black Eagle Mask Adult Bird Animal Costume Halloween Masquerade Party Prop
SANZHIGUO$13.614.0★131 rev
MimiMoon Upgraded Bird Beak Mask and Sunglasses Set Fun Animal Costume for Cosplay Parties Christmas Halloween Birthday Decorations (Mask)
MimiMoon$14.754.5★2 rev
Hairy Raven Mask Latex Black Crow Mask Adult Bird Halloween Cosplay
SANZHIGUO$31.654.1★45 rev
HSSPYY Bird Masquerade Mask Half Face PU Feather Costume Mask for Halloween Masquerade Cosplay & Party
HSSPYY$15.233.9★82 rev
Newest
by launch date
JUZI Brilliance Novelty Birdbill Mask & Sunglasses Set Funny Animal Cosplay Outfit Party Gift Halloween Costume
JUZI Brilliance$14.702 rev
MimiMoon Upgraded Bird Beak Mask and Sunglasses Set Fun Animal Costume for Cosplay Parties Christmas Halloween Birthday Decorations (Mask)
MimiMoon$14.752 rev
Arocnent Green Raven Half Face Bird Mask for Adults: Iridescent Feather Masquerade Mask with 3D Beak - Halloween Cosplay
Aroncent$12.756 rev
Kisangel Bird Beak Mask Toucan Nose Mask Lifelike Parrot Beak Costume Animal Bird Face Cover for Cosplay Prop Halloween Party Accessory
Kisangel$9.710 rev
HSSPYY Bird Masquerade Mask Half Face PU Feather Costume Mask for Halloween Masquerade Cosplay & Party
HSSPYY$15.2382 rev
Trending
90-day click momentumJUZI Brilliance Novelty Birdbill Mask & Sunglasses Set Funny Animal Cosplay Outfit Party Gift Halloween Costume
JUZI Brilliance$14.704.5★
Ginsco Ghillie Suit Full Face Mask Gloves Set M/L 3D Leafy Camo for Men Camoflage Woodland for Outdoor Turkey Hunting Airsoft Sniper With Storage Bag
Ginsco$29.864.5★
Arocnent Green Raven Half Face Bird Mask for Adults: Iridescent Feather Masquerade Mask with 3D Beak - Halloween Cosplay
Aroncent$12.754.8★
MimiMoon Upgraded Bird Beak Mask and Sunglasses Set Fun Animal Costume for Cosplay Parties Christmas Halloween Birthday Decorations (Mask)
MimiMoon$14.754.5★
Kisangel Bird Beak Mask Toucan Nose Mask Lifelike Parrot Beak Costume Animal Bird Face Cover for Cosplay Prop Halloween Party Accessory
Kisangel$9.710.0★
What buyers say about bird mask
What buyers praise and complain about, mined from review topics.What buyers love
“The sunglasses are also of a solid, quality build”
“they actually fit”
“Worth it”
“Just as advertised”
“Very easy to put on”
“Has a shiny sheen to it”
“We had so much fun”
“Light weight”
“nice comfort”
“breathability”
What buyers complain about
“Not true to size”
“Persistent rubber smell”
“Really uncomfortable”
“Very hard to see out of”
“Invisible”
“Mask material”
“More green in the color when I needed black”
“The sunglasses, however, are a bit cheaper”
“would probably be quite comfortable except that it is wildly out of shape”
“falls off a bit but”
Top return reasons
Common questions
- Is bird mask profitable to sell on Amazon United States?
- The niche generates $22K/yr across 45 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the bird mask niche?
- 34 brands and 37 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in bird mask?
- Top complaints mined from reviews: Size-Overall, Smell, Comfort-Overall. The return rate is 7.3% — above our launch gate.
- When does demand for bird mask peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 9.1× the quietest.
- What does it cost to enter the bird mask niche?
- Listings span $3.98–$48.79; the average listing price is $16.53 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.