billabong swimsuits for women
Worth a lookShows a sweet-spot price point ($33.17 avg), but weak search conversion (0.3%) keeps it on the watch list.
Avg price
Incredible$33.17avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$10.99–$75.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+53.9%90-day search growth — must beat 0% to launch
Review moat
Good1,014.73avg incumbent reviews — the moat a new listing must climb
Market size
Okay$132K$132K/yr · 1.6M searches
Returns
Bad6.7%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, billabong swimsuits for women is a $132K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
billabong swimsuits for women market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $133K–$166K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,808
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 74%
- Out of stock
- 15.1%
- Avg brand age
- 38 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
44
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
24%
Top 20: 48%
Open market
5%
- Billabong69%
- Roxy16%
- Hurley3%
- Rip Curl3%
- Volcom2%
- The North Face1%
- Open — no brand owns it (7 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +53.9% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.8×
Top billabong swimsuits for women search terms
- billabong322K/yr
- billabong backpack238K/yr
- billabong women155K/yr
- billabong swimsuits for women75K/yr
- billabong dress74K/yr
- hurley swimsuits for women60K/yr
- billabong bikini57K/yr
- oneill bikini34K/yr
- roxy backpack78K/yr
- oneill swimsuits for women49K/yr
Top billabong swimsuits for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BILLABONG Womens Home Abroad Backpack Black & White
Billabong$55.724.8★186 rev
Billabong Womens Wild Pursuit Short Overall Black Small
Billabong$23.164.0★2,243 rev
Billabong Mens Sherpa Lined Hoodie Jacket Sand S
Billabong$22.704.1★47 rev
Billabong Roadie Womens Backpack Pink Combo
Billabong$57.484.7★566 rev
Billabong Womens Regular Fit Premium Soft Cotton Tee Short Sleeve Graphic T-Shirt Lilac Large
Billabong$17.154.5★27 rev
Newest
by launch date
Billabong Home Abroad Womens Backpack Blue Combo
Billabong$59.110 rev
Billabong Roadie Womens Backpack Pink Combo
Billabong$57.48566 rev
Billabong Home Abroad Womens Backpack Brown & White
Billabong$59.360 rev
Volcom Womens Stretch Bikini Top UPF 50+ Sun Protection Quick-Dry Removable Pads Swimsuit Top Black XX-Large
Volcom$22.56258 rev
Billabong Womens Regular Fit Premium Soft Cotton Tee Short Sleeve Graphic T-Shirt Lilac Large
Billabong$17.1527 rev
Trending
90-day click momentumVolcom Womens Stretch Bikini Top UPF 50+ Sun Protection Quick-Dry Removable Pads Swimsuit Top Black XX-Large
Volcom$22.564.3★
Billabong Roadie Womens Backpack Pink Combo
Billabong$57.484.7★
Billabong Womens Regular Fit Premium Soft Cotton Tee Short Sleeve Graphic T-Shirt Dusk Blue Medium
Billabong$17.474.5★
Billabong Womens Free Fall Papaya 27
Billabong$75.564.6★
Billabong Home Abroad Womens Backpack Brown & White
Billabong$59.360.0★
What buyers say about billabong swimsuits for women
What buyers praise and complain about, mined from review topics.What buyers love
“The quality feels solid”
“Fit well”
“will not break”
“Very comfortable”
“Strong material”
“has a decent amount of pockets”
“Great deal”
“Looks exactly as pictured”
“it handles the weight with no signs of tearing. so far”
“Great storage capacity”
What buyers complain about
“Legs are really wide”
“Straps arent comfortable”
“didnt even last a week”
“Awful Zipper”
“Poor quality”
“The material is cheap”
“Overpriced for what you get”
“Stitcher missed a seam”
“The sleeves are just the tiniest bit shorter than I prefer”
“sleeves thinner”
Top return reasons
Common questions
- Is billabong swimsuits for women profitable to sell on Amazon United States?
- The niche generates $132K/yr across 86 tracked products. 1 of 45 products launched in the last 360 days are still selling. 90-day search growth is +53.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the billabong swimsuits for women niche?
- 13 brands and 44 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in billabong swimsuits for women?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 6.7% — above our launch gate.
- When does demand for billabong swimsuits for women peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.8× the quietest.
- What does it cost to enter the billabong swimsuits for women niche?
- Listings span $10.99–$75.56; the average listing price is $33.17 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.