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Bikini Shirt

Fail

Buyers convert on only 0.4% of searches, so Bikini Shirt is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$24K/yr363K searches / yr
90-day growth
+204.7%search demand this quarter
Competition
51%top-5 click share · 12 brands · 15 sellers

Flapen Score

Bikini Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bikini Shirt is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bikini Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Bikini Shirt 363K times last year and spent an estimated $24K. The top 5 brands take 80% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +204.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
+204.7%
Conversion, latest week
0.4%
Market size, estimated
$24Ka year
Peak month
June4.4× the quietest month
Top search term
bikini shirt86K searches a year

02 · Price

A sale here is worth $15.80.

Listings sell for $15.80 on average, from $10.87 to $24.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $15.80 that is $0 to $2K a year per listing.

Average price
$15.80inside the $15 to $100 sweet spot
Price range
$10.87–$24.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #4,958 within Swimsuits & Cover Ups. It carries 709 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
90%
Out of stock, average day
3.0%
Average rank
#4,958in Swimsuits & Cover Ups
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
709per listing
Listings tracked
30

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bikini Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

15

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

14%

  • Brand 129%
  • Brand 228%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 14%)

Demand

Bikini Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×

Search terms

Top Bikini Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bikini shirt86K/yr
  • bikini t shirt53K/yr
  • bikini tshirt47K/yr
  • bikini shirts for women funny33K/yr
  • bikini tshirt funny women22K/yr
  • bikini shirt cover up15K/yr
  • bikini shirts19K/yr
  • bikini tee shirt9K/yr
  • funny bikini shirt10K/yr
  • bikini t shirt funny8K/yr

Reviews and returns

What reviews say buyers love and hate about Bikini Shirt

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Material Quality”
6.1%of orders come back
“Didnt like the material of the shirt”
A buyer, on “Material Quality”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bikini Shirt questions

Answered from the same tracked data.