Bikini Bottoms for Women

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +102.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $568K a year.

Searches, last 12 months

3.9M

Growth, 90 days vs prior 90

+102.8%

Conversion, latest week

0.9%

Market size, estimated

$568Ka year

Peak month

June7.4× the quietest month

Top search term

bikini bottoms707K searches a year

Listings sell for $16.83 on average, from $8.49 to $41.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $16.83 that is $2K to $4K a year per listing.

Average price

$16.83inside the $15 to $100 sweet spot

Price range

$8.49–$41.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

13.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #121 within Swimsuits & Cover Ups. It carries 1,147 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#121in Swimsuits & Cover Ups

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,147per listing

Listings tracked

168

34 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

34

Successful launches

9Amazon's first-year sales bar

Average brand age

44 months