bikini bottoms for women
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Growth
Great+102.8%90-day search growth — must beat 0% to launch
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Price range
Great$8.49–$41.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good$568K$568K/yr · 3.9M searches
Review moat
Good1,147.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad13.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, bikini bottoms for women is a $568K/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
bikini bottoms for women market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- $505K–$673K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 1.0%
- Avg brand age
- 44 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
47
Top-5 brand share
58%
Top 20: 91%
Top-5 click share
16%
Top 20: 37%
Open market
37%
- Tempt Me22%
- Holipick10%
- Zmart10%
- Amazon Essentials8%
- Daci8%
- COCOPEAR5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +102.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 7.4×
Top bikini bottoms for women search terms
- bikini bottoms707K/yr
- bathing suit bottoms for women338K/yr
- swim bottoms for women246K/yr
- cheeky bikini bottoms237K/yr
- bikini bottoms for women275K/yr
- bathing suit bottoms213K/yr
- full coverage bikini bottom186K/yr
- black bathing suit bottoms174K/yr
- swimsuit bottoms for women178K/yr
- womens swim bottoms172K/yr
Top bikini bottoms for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Holipick Black Bikini Bottoms for Women String Bathing Suit Bottom with Moderate Coverage Low Waist Swim Bottom M
Holipick$13.354.4★918 rev
Daci Black Women Mid Waist Bikini Bottoms - Full Coverage Swim Bathing Suit Bottom Side Tied Swimsuit Bottoms M
Daci$15.264.6★741 rev
CRZ YOGA High Waisted V Cut Bikini Bottom for Women - Cross Front Bathing Swimsuit Full Coverage Swim Briefs Black Medium
CRZ YOGA$22.094.4★516 rev
Tempt Me Women Low Rise Bikini Bottoms - Black Moderate Coverage Bathing Suit Bottoms Low Waisted Swimsuit Bottoms Brief Swimwear S
Tempt Me$14.794.6★369 rev
Dipinon Womens Black High Waisted Bikini Bottom Full Coverage Bathing Suit Swim Bottoms Tummy Control Swimsuit Shorts L
Dipinon$11.564.5★1,084 rev
Newest
by launch date
Blooming Jelly Womens High Waisted Bikini Bottoms Tummy Control Swim Bottom Ruched Full Coverage Retro Swimwear(Black Medium)
Blooming Jelly$16.72160 rev
Daci Black Full Coverage Bikini Bottoms - Mid Rise Bathing Suit Bottoms for Women Tummy Control Swimsuit Bottom M
Daci$15.12144 rev
Tempt Me Women Low Rise Bikini Bottoms - Black Moderate Coverage Bathing Suit Bottoms Low Waisted Swimsuit Bottoms Brief Swimwear S
Tempt Me$14.79369 rev
Tempt Me Women Low Rise Bikini Bottoms - Black Moderate Coverage Bathing Suit Bottoms Low Waisted Swimsuit Bottoms Brief Swimwear M
Tempt Me$14.69369 rev
Tempt Me Women Cheeky Bikini Swimsuit Bottom - High Cut Bathing Suit Bottoms Low Rise Brazilian Swim Bottom 2025 Swimwear Black M
Tempt Me$13.99111 rev
Trending
90-day click momentum
Amazon Essentials Womens Classic Full Coverage Low Rise Bikini Swimsuit Bottom Washed Black Small
Amazon Essentials$13.954.4★
Tempt Me Womens Black High Waisted Bikini Bottom Tummy Control Ruched Bathing Suit Swim Bottom XL
Tempt Me$22.074.4★
Holipick Black Swimsuit Bottoms for Women - High Waisted Bikini Bottoms Tie Side Tummy Control Bathing Suit Bottom L
Holipick$15.954.4★
Zmart String Tie Side Bikini Bottoms - Women Full Coverage Swimsuit Bottom Mid Rise Mid Waist Swim Bathing Suit Bottom Black M
Zmart$17.174.4★
Tempt Me Womens Swim Shorts High Waisted Swimsuit Shorts Black Adjustable Ruched Side Boyshorts Tummy Control Bathing Suit Bottom L
Tempt Me$19.874.5★
What buyers say about bikini bottoms for women
What buyers praise and complain about, mined from review topics.What buyers love
“Fit Great”
“They are really comfortable”
“The quality feels solid”
“Super flattering”
“Worth It”
“Nice and thick material”
“As shown in the picture”
“Great feel, and color”
“Comfortable and stretchy”
“Well made for swimwear or exercise”
What buyers complain about
“Little longer”
“there didnt seem to be enough elastic or structure to provide a snug”
“Feels cheap”
“Felt tighter around the waist”
“Poor quality”
“then fell apart”
“It does NOT look like the pic”
“Huge in legs - big gap”
“Not a flattering look”
“Sizing & fit vary between colors”
Top return reasons
Common questions
- Is bikini bottoms for women profitable to sell on Amazon United States?
- The niche generates $568K/yr across 168 tracked products. 9 of 34 products launched in the last 360 days are still selling. 90-day search growth is +102.8%. Flapen's verdict: Worth a look (63/100).
- How competitive is the bikini bottoms for women niche?
- 41 brands and 47 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in bikini bottoms for women?
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Material Quality. The return rate is 13.6% — above our launch gate.
- When does demand for bikini bottoms for women peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 7.4× the quietest.
- What does it cost to enter the bikini bottoms for women niche?
- Listings span $8.49–$41.27; the average listing price is $16.83 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.