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Biker Wallets for Men with Chain

Fail

Demand is soft, at -4.3% this quarter, so Biker Wallets for Men with Chain is a Fail.

Flapen Score
47
47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$149K/yr256K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
44%top-5 click share · 18 brands · 28 sellers

Flapen Score

Biker Wallets for Men with Chain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Biker Wallets for Men with Chain is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Biker Wallets for Men with Chain market on Amazon at a glance

Shoppers on Amazon United States searched for Biker Wallets for Men with Chain 256K times last year and spent an estimated $149K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
2.3%
Market size, estimated
$149Ka year
Peak month
December3.4× the quietest month
Top search term
mens wallet with chain104K searches a year

02 · Price

A sale here is worth $25.69.

Listings sell for $25.69 on average, from $12.20 to $39.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $25.69 that is $3K to $6K a year per listing.

Average price
$25.69inside the $15 to $100 sweet spot
Price range
$12.20–$39.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #568 within Wallets, Card Cases & Money Organizers. It carries 3,488 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
0.2%
Average rank
#568in Wallets, Card Cases & Money Organizers
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
3,488per listing
Listings tracked
31

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
44 months

Products

Top Biker Wallets for Men with Chain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

28

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

26%

  • Brand 133%
  • Brand 215%
  • Brand 310%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Biker Wallets for Men with Chain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.4×

Search terms

Top Biker Wallets for Men with Chain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens wallet with chain104K/yr
  • wallet with chain for men72K/yr
  • wallet for men with chain33K/yr
  • men wallet with chain16K/yr
  • mens wallets with chain11K/yr
  • cartera con cadena para hombre7K/yr
  • wallets with chains for men7K/yr
  • biker chain wallets for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Biker Wallets for Men with Chain

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
3.7%of orders come back
“just not durable”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Biker Wallets for Men with Chain questions

Answered from the same tracked data.