bike gear
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.55avg listing price — sweet spot $15–$100
Price range
Great$5.06–$57.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+43.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Bad4,906.62avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 233K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bike gear is a $38K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
bike gear market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $49K–$61K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #325
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 2.3%
- Avg brand age
- 53 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
59 rising
Sellers
78
Top-5 brand share
38%
Top 20: 79%
Top-5 click share
20%
Top 20: 51%
Open market
57%
- Bikewa12%
- baleaf8%
- MELASA7%
- INBIKE6%
- BOSONER5%
- ATERCEL5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +43.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Top bike gear search terms
- cycling gear121K/yr
- mountain bike gear31K/yr
- bike safety gear23K/yr
- cycling gear for men15K/yr
- mountain biking gear16K/yr
- bike gear for men10K/yr
- bicycle safety gear5K/yr
- cycle gear7K/yr
- biking gear men5K/yr
Top bike gear products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ATERCEL Workout Gloves for Men and Women Exercise Gloves for Weight Lifting Cycling Gym Training Breathable and Snug fit (Black L)
ATERCEL$13.204.6★46,623 rev
baleaf Mens 3D Padded Bike Shorts Cycling Underwear MTB Liner Road Biking Bicycle Clothes Blue L
baleaf$19.414.4★40,691 rev
Banzk Adult Knee Pads Elbow Pads Wrist Guards for Adult Kids 6 in 1 Protective Gear Set for Skateboarding Biking Roller Skating Cycling Outdoor Sports Black L
Banzk$20.134.5★1,974 rev
MELASA Cooling Skull Caps Helmet Liner Lightweight Mesh Under Helmet Cycling Motorcycle Hard Hat Sweat Liner for Men Women (Black)
MELASA$8.924.5★2,049 rev
BOSONER Kids/Youth Knee Pad Elbow Pads Guards Protective Gear Set for Roller Skates Cycling BMX Bike Skateboard Inline Skatings Scooter Riding Sports (Black Small (3-8 Years))
BOSONER$18.264.5★15,840 rev
Newest
by launch date![Lamicall Polarized Sports Sunglasses for Men Women [24g Ultralight] [Adjustable Nose Pad] UV400 Protection Sun Glasses for Cycling Running Baseball Fishing Golf Beach Volleyball Driving](https://m.media-amazon.com/images/I/314zYavx-2L.jpg)
Lamicall Polarized Sports Sunglasses for Men Women [24g Ultralight] [Adjustable Nose Pad] UV400 Protection Sun Glasses for Cycling Running Baseball Fishing Golf Beach Volleyball Driving
Lamicall$21.351,130 rev
Bikewa Mens Cycling Underwear with Anti-Slip Leg Grips 4D Padded Bike Shorts MTB Liner for Bicycle Biking Riding(Black/Blue L)
Bikewa$16.18537 rev
Fox Racing Mens Ranger Mountain Bike Glove Black Medium
Fox Racing$31.81711 rev
MELASA Cooling Skull Caps Helmet Liner Lightweight Mesh Under Helmet Cycling Motorcycle Hard Hat Sweat Liner for Men Women (Black)
MELASA$8.922,049 rev
WESTWOOD FOX Cycling Bike Gloves for Men Full Finger BMX Biking Mountain for Grips - Bicycle Touchscreen MTB Gloves Padded Anti-Slip Riding Women Wheelchairs Road Cycling (Black L)
WESTWOOD FOX$11.193,279 rev
Trending
90-day click momentumBikewa Mens Cycling Underwear with Anti-Slip Leg Grips 4D Padded Bike Shorts MTB Liner for Bicycle Biking Riding(Black/Blue L)
Bikewa$16.184.3★
GCRFL Mens Cycling Jersey Set Road Bike Shorts Sleeves Jersey Zipper Pokcet Bib Shorts with Padded Cycling Clothing kit Men (Black 1 XL)
GCRFL$46.774.4★
Mens Mountain Bike Shorts 3D Padded Loose-fit Biking Riding Cycling Bicycle Biker Cycle Padding Shorts for Men Zipper Pockets(Black S)
Bikewa$28.854.3★
Mens Mountain Bike Shorts 3D Padded Baggy Bicycle Riding Cycling Shorts Quick Dry Lightweight Biking Shorts(Green S)
KPSUN$28.114.3★
Fox Racing Mens Ranger Mountain Bike Glove Black Medium
Fox Racing$31.814.4★
What buyers say about bike gear
What buyers praise and complain about, mined from review topics.What buyers love
“Premium quality”
“Fits like a glove”
“Very affordable”
“easy to assemble”
“Exactly as described”
“Comfortable and light weight”
“Easy to handle”
“Solid construction”
“BRIGHT LIGHTS”
“Good grip”
What buyers complain about
“Way too tight”
“doesn't last”
“Bad quality”
“Hard to remove”
“Adhesive is bad”
“Great product at a maybe not so great price”
“Didnt grip hand bars”
“Not great material”
“Not strong”
“Does not fit my phone”
Top return reasons
Common questions
- Is bike gear profitable to sell on Amazon United States?
- The niche generates $38K/yr across 109 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +43.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the bike gear niche?
- 59 brands and 78 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in bike gear?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.4%.
- When does demand for bike gear peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the bike gear niche?
- Listings span $5.06–$57.80; the average listing price is $24.55 (sweet spot $15–$100). The average incumbent carries 4,907 reviews — the moat a new listing must climb.