Big Skinny
FailThe top 5 brands take 100% of clicks, so Big Skinny is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $74K/yr109K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 32%top-5 click share · 3 brands · 11 sellers
Flapen Score
Big Skinny against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Big Skinny is stronger. Inside it, weaker.
Market
The Big Skinny market on Amazon at a glance
Shoppers on Amazon United States searched for Big Skinny 109K times last year and spent an estimated $74K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $74Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- big skinny wallets for men51K searches a year
02 · Price
A sale here is worth $26.03.
Listings sell for $26.03 on average, from $12.82 to $37.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.03 that is $0 to $3K a year per listing.
- Average price
- $26.03inside the $15 to $100 sweet spot
- Price range
- $12.82–$37.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,210 within Wallets, Card Cases & Money Organizers. It carries 3,244 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,210in Wallets, Card Cases & Money Organizers
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 3,244per listing
- Listings tracked
- 54
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Big Skinny products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
3 rising
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
32%
Top 20: 68%
Open market
0%
- Brand 198%
- Brand 22%
- Brand 31%
Demand
Big Skinny search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Big Skinny search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- big skinny wallets for men51K/yr
- big skinny wallet36K/yr
- big skinny17K/yr
- big skinny wallets4K/yr
Reviews and returns
What reviews say buyers love and hate about Big Skinny
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Big Skinny questions
Answered from the same tracked data.









