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Big Sister Sweater

Fail

Demand is soft, at -84.7% this quarter, so Big Sister Sweater is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$43K/yr228K searches / yr
90-day growth
-84.7%search demand this quarter
Competition
35%top-5 click share · 16 brands · 19 sellers

Flapen Score

Big Sister Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Big Sister Sweater is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Sister Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Big Sister Sweater 228K times last year and spent an estimated $43K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -84.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
-84.7%
Conversion, latest week
1.0%
Market size, estimated
$43Ka year
Peak month
January13.9× the quietest month
Top search term
big sister sweater125K searches a year

02 · Price

A sale here is worth $19.21.

Listings sell for $19.21 on average, from $8.05 to $35.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.21 that is $0 to $2K a year per listing.

Average price
$19.21inside the $15 to $100 sweet spot
Price range
$8.05–$35.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #259 within Baby Girls. It carries 526 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#259in Baby Girls
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
526per listing
Listings tracked
51

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Big Sister Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

19

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

35%

Top 20: 69%

Open market

16%

  • Brand 123%
  • Brand 215%
  • Brand 313%
  • Brand 412%
  • Brand 511%
  • Brand 610%
  • Open — no brand owns it (10 brands, 16%)

Demand

Big Sister Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 13.9×

Search terms

Top Big Sister Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big sister sweater125K/yr
  • big sister sweatshirt40K/yr
  • big sis sweater24K/yr
  • big sister sweater toddler9K/yr
  • big sis sweatshirt8K/yr
  • big sister sweater for girls11K/yr
  • big sister sweatshirt toddler8K/yr
  • big sister sweatshirt for girls4K/yr

Reviews and returns

What reviews say buyers love and hate about Big Sister Sweater

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Slightly oversized fit”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Big Sister Sweater questions

Answered from the same tracked data.