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Big Sister Shirt

Fail

Buyers convert on only 0.9% of searches, so Big Sister Shirt is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$182K/yr1.4M searches / yr
90-day growth
-6.2%search demand this quarter
Competition
48%top-5 click share · 17 brands · 19 sellers

Flapen Score

Big Sister Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Big Sister Shirt is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Sister Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Big Sister Shirt 1.4M times last year and spent an estimated $182K. The top 5 brands take 70% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
0.9%
Market size, estimated
$182Ka year
Peak month
February1.4× the quietest month
Top search term
big sister shirt502K searches a year

02 · Price

A sale here is worth $14.13.

Listings sell for $14.13 on average, from $8.26 to $22.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $14.13 that is $4K to $7K a year per listing.

Average price
$14.13under the $15 to $100 sweet spot
Price range
$8.26–$22.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #391 within Baby Girls. It carries 561 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#391in Baby Girls
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
561per listing
Listings tracked
27

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Big Sister Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

19

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

26%

  • Brand 141%
  • Brand 212%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Big Sister Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Big Sister Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big sister shirt502K/yr
  • big sister shirts for girls541K/yr
  • promoted to big sister82K/yr
  • big sister toddler shirt28K/yr
  • big sister again28K/yr
  • big sister t shirt23K/yr
  • big sister shirts28K/yr
  • big sister shirt 2t19K/yr
  • big sister shirt 18 months14K/yr
  • promoted to big sister shirt12K/yr

Reviews and returns

What reviews say buyers love and hate about Big Sister Shirt

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
48%of negative reviews mention “Size-Overall”
2.5%of orders come back
“These items were too small”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Big Sister Shirt questions

Answered from the same tracked data.