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Big Scarf

Fail

Shoppers spend an estimated $0 a year here, so Big Scarf is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$0/yr84K searches / yr
90-day growth
-90.0%search demand this quarter
Competition
42%top-5 click share · 16 brands · 21 sellers

Flapen Score

Big Scarf against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Big Scarf is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Scarf market on Amazon at a glance

Shoppers on Amazon United States searched for Big Scarf 84K times last year and spent an estimated $0. The top 5 brands take 64% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -90.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-90.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December51.5× the quietest month
Top search term
wool scarves12K searches a year

02 · Price

A sale here is worth $17.96.

Listings sell for $17.96 on average, from $5.08 to $57.26. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.96 that is $0 to $2K a year per listing.

Average price
$17.96inside the $15 to $100 sweet spot
Price range
$5.08–$57.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #116 within Scarves & Wraps. It carries 3,409 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
16.6%
Average rank
#116in Scarves & Wraps
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,409per listing
Listings tracked
22

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Big Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

21

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

42%

Top 20: 100%

Open market

30%

  • Brand 120%
  • Brand 219%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Big Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 51.5×

Search terms

Top Big Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wool scarves12K/yr
  • chunky knit scarf15K/yr
  • chenille scarf12K/yr
  • winter neck scarf7K/yr
  • cable knit scarf9K/yr
  • thermal scarf6K/yr
  • chenille scarf for women10K/yr
  • sherpa scarf9K/yr
  • sherpa scarf women4K/yr
  • cable knit scarf women770/yr

Reviews and returns

What reviews say buyers love and hate about Big Scarf

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Warmth”
14%of negative reviews mention “Size-Overall”
5.3%of orders come back
“Too tight”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Big Scarf questions

Answered from the same tracked data.