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Big Brother Sweatshirt

Fail

Demand is soft, at -87.1% this quarter, so Big Brother Sweatshirt is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$8K/yr212K searches / yr
90-day growth
-87.1%search demand this quarter
Competition
36%top-5 click share · 23 brands · 26 sellers

Flapen Score

Big Brother Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Big Brother Sweatshirt is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Brother Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Big Brother Sweatshirt 212K times last year and spent an estimated $8K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -87.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-87.1%
Conversion, latest week
0.2%
Market size, estimated
$8Ka year
Peak month
January17.1× the quietest month
Top search term
big brother sweater120K searches a year

02 · Price

A sale here is worth $18.00.

Listings sell for $18.00 on average, from $12.23 to $35.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.00 that is $0 to $2K a year per listing.

Average price
$18.00inside the $15 to $100 sweet spot
Price range
$12.23–$35.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #177 within Baby Boys. It carries 2,500 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
92%
Out of stock, average day
3.3%
Average rank
#177in Baby Boys
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,500per listing
Listings tracked
48

04 · Newcomers

0 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Big Brother Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

26

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

36%

Top 20: 75%

Open market

35%

  • Brand 122%
  • Brand 216%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Big Brother Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 17.1×

Search terms

Top Big Brother Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big brother sweater120K/yr
  • big brother sweatshirt49K/yr
  • big bro sweater13K/yr
  • big brother long sleeve8K/yr
  • big bro sweatshirt8K/yr
  • big brother hoodie4K/yr
  • big brother sweatshirt toddler9K/yr

Reviews and returns

What reviews say buyers love and hate about Big Brother Sweatshirt

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Size-Overall”
9.3%of orders come back
“The only downside is that they didnt have our youngest sons exact size available”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Big Brother Sweatshirt questions

Answered from the same tracked data.