Is big bird costume profitable to sell on Amazon United States?

The niche generates $8K/yr across 17 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (30/100).

How competitive is the big bird costume niche?

10 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in big bird costume?

Top complaints mined from reviews: Size-Overall. The return rate is 14.6% — above our launch gate.

When does demand for big bird costume peak?

Demand peaks in Sep–Oct; the busiest month runs 44.9× the quietest.

What does it cost to enter the big bird costume niche?

Listings span $12.72–$148.62; the average listing price is $40.57 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.

big bird costume

Skip it

High returns (14.6%) — this niche doesn't clear our bar today.

Avg price

Incredible$40.57

avg listing price — sweet spot $15–$100

Review moat

Great236.65

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$12.72–$148.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Market size

Bad$8K

$8K/yr · 171K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad14.6%

return rate — above 5% kills the launch gate

Signals High Returns Out of Stock

According to Flapen's Amazon United States niche tracking, big bird costume is a $8K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 30/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

big bird costume market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $61K–$81K; units × avg price
Conversion rate: 0.1%
Avg BSR: #94,649
Page quality: 0%
Prime: 76%
Sponsored: 71%
Out of stock: 22.2%
Avg brand age: 44 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

INTIMO48%
Fun Costumes20%
Popfunk9%
LZBXBXDA5%
ZUUKTHO4%
Disguise4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 44.9×

Open Trend

Top big bird costume search terms

big bird costume77K/yr +12.1%0.3% conv.
big bird costume adult62K/yr -50.3%0.6% conv.
big bird onesie9K/yr -28.6%0.3% conv.
big bird adult costume5K/yr +19.2%0.0% conv.
adult big bird costume7K/yr -16.0%0.4% conv.
big bird costume kids5K/yr -32.2%0.4% conv.
big bird onesie adult7K/yr -46.2%0.6% conv.

All search terms

Top big bird costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sesame Street Big Bird Adult Onesie Pajama Hooded Fleece Costume Union Suit with 3D Face Design (Big Bird Small/Medium)

INTIMO$58.354.4★216 rev

Adult Sesame Street Big Bird Halloween Costume | Cartoon Character Outfit with Tunic Pants Headpiece Gloves & Shoe Covers Medium

Fun Costumes$98.524.4★25 rev

Sesame Street Big Bird Inflatable Costume for Adults with Fans & Battery Packs - Officially Licensed ST

Fun Costumes$148.623.4★15 rev

Sesame Street Big Bird Full Face Unisex Adult T Shirt Yellow X-Large

Popfunk$17.014.7★218 rev

Sesame Street Union Suit Toddlers Big Bird Costume Zip Up Pajama Outfit (Big Bird 5T)

INTIMO$24.744.5★174 rev

Newest

by launch date

LZBXBXDA Big Eyes Bird Onesie Adult Arctic Fleece Zip Up Costume Adult Warm Plush Pajamas for Halloween Cosplay Sleepwear

LZBXBXDA$34.980 rev

3mo ago

Big Eyes Bird Onesie Adult Arctic Fleece Zip Up Costume Adult Warm Plush Pajamas for Halloween Cosplay Sleepwear

LZBXBXDA$36.740 rev

3mo ago

ZUUKTHO Adult Blue Jay Onesie Pajamas Halloween Animal Bird Costume One-Piece Cartoon Bluebird Cosplay Jumpsuit Women Men

ZUUKTHO$35.271 rev

4mo ago

Sesame Street Big Bird Adult Onesie Pajama Hooded Fleece Costume Union Suit with 3D Face Design (Big Bird Small/Medium)

INTIMO$58.35216 rev

11mo ago

Sesame Street Union Suit Toddlers Big Bird Costume Zip Up Pajama Outfit (Big Bird 5T)

INTIMO$24.74174 rev

11mo ago

What buyers say about big bird costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall50%

“This was so snug”

Advertised Vs Actual Product25%

“Just as ordered”

Print Quality25%

“Beautiful printed”

What buyers complain about

Size-Overall100%

“Not true to size”

Top return reasons

Size-Overall57%

Advertised Vs Actual Product9%

Arm Fit5%

Chest Fit5%

Length5%

Thin3%

Waist Fit2%

Color2%

Inseam Fit2%

Weight Heavy2%

Common questions

Is big bird costume profitable to sell on Amazon United States?: The niche generates $8K/yr across 17 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (30/100).
How competitive is the big bird costume niche?: 10 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in big bird costume?: Top complaints mined from reviews: Size-Overall. The return rate is 14.6% — above our launch gate.
When does demand for big bird costume peak?: Demand peaks in Sep–Oct; the busiest month runs 44.9× the quietest.
What does it cost to enter the big bird costume niche?: Listings span $12.72–$148.62; the average listing price is $40.57 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.