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Big Bird Costume

Fail

An estimated 14.6% of orders come back, so Big Bird Costume is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$8K/yr171K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
66%top-5 click share · 10 brands · 23 sellers

Flapen Score

Big Bird Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Big Bird Costume is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Bird Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Big Bird Costume 171K times last year and spent an estimated $8K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
0.1%
Market size, estimated
$8Ka year
Peak month
October44.9× the quietest month
Top search term
big bird costume77K searches a year

02 · Price

A sale here is worth $40.57.

Listings sell for $40.57 on average, from $12.72 to $148.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $40.57 that is $0 to $4K a year per listing.

Average price
$40.57inside the $15 to $100 sweet spot
Price range
$12.72–$148.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
14.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #94,649 within Sleep & Lounge. It carries 237 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
76%
Out of stock, average day
22.2%
Average rank
#94,649in Sleep & Lounge
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
237per listing
Listings tracked
17

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Big Bird Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

23

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

  • Brand 148%
  • Brand 220%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Demand

Big Bird Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 44.9×

Search terms

Top Big Bird Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big bird costume77K/yr
  • big bird costume adult62K/yr
  • big bird onesie9K/yr
  • big bird adult costume5K/yr
  • adult big bird costume7K/yr
  • big bird costume kids5K/yr
  • big bird onesie adult7K/yr

Reviews and returns

What reviews say buyers love and hate about Big Bird Costume

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Size-Overall”
14.6%of orders come back
“Not true to size”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Big Bird Costume questions

Answered from the same tracked data.