bhaiya bhabhi rakhi set
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Review moat
Incredible21.71avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.29avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad$5.87–$16.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$11K$11K/yr · 41K searches
According to Flapen's Amazon United States niche tracking, bhaiya bhabhi rakhi set is a $11K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
bhaiya bhabhi rakhi set market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $14K–$17K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #75,227
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 36.2%
- Avg brand age
- 30 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
6
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- VibrantGujarat30%
- Generic29%
- IGH12%
- NiLy Craft11%
- Eximious India10%
- Kalakriti8%
Demand
Weekly Amazon search volume, last 24 weeks — >1,000% search growth over the last 90 days.Top bhaiya bhabhi rakhi set search terms
- bhaiya bhabhi rakhi set18K/yr
- bhai bhabhi rakhi set11K/yr
- rakhi for bhaiya bhabhi5K/yr
- rakhi for brother and bhabhi with sweets5K/yr
- rakhi for brother and bhabhi with gift1K/yr
Top bhaiya bhabhi rakhi set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VibrantGujarat Lumba Rakhi for Bhai Bhaiya Bhabhi Rakhi with designer beads handmade Raksha Bandhan Rakhdi with Envelope and rakhi box for Gift (Color1)
VibrantGujarat$9.354.2★37 rev
NiLy Craft Handmade Kundan Ball And Glass Beads Rakhi Set | Unique Designer Couple Rakhi For Bhai And Bhabhi | Red Kundan Ball - 1 Pair
Generic$11.335.0★10 rev
IGH Pack of 4 Designer Couple Lumba Rakhi for Bhai & Bhabhi 2 Cartoon Rakhi for Brother with Greeting Card | Traditional & Stylish Raksha Bandhan Wristbands Rakhee
IGH$9.973.8★7 rev
NiLy Craft Premium Handmade Bhaiya Bhabhi Rakhi Gift Set for Raksha Bandhan | Designer Couple Rakhi with Outing Ring Charm Kundan Ball & Glass Beads | Rakhi Combo with Roli (Kumkum) Chawal & Greeting Card | Elegant Rakhi Gift for Brother / Sister / Sister-In-Law
NiLy Craft$5.870.0★0 rev
Eximious India Evil Eye Rakhi For Brother and Bhabhi | Bhaiya Bhabhi Rakhi Set Traditional Lumba Designer Fancy Bracelet on Rakshabandhan Traditional (White)
Eximious India$15.814.5★10 rev
Newest
by launch dateNiLy Craft Premium Handmade Bhaiya Bhabhi Rakhi Gift Set for Raksha Bandhan | Designer Couple Rakhi with Outing Ring Charm Kundan Ball & Glass Beads | Rakhi Combo with Roli (Kumkum) Chawal & Greeting Card | Elegant Rakhi Gift for Brother / Sister / Sister-In-Law
NiLy Craft$5.870 rev
IGH Pack of 4 Designer Couple Lumba Rakhi for Bhai & Bhabhi 2 Cartoon Rakhi for Brother with Greeting Card | Traditional & Stylish Raksha Bandhan Wristbands Rakhee
IGH$9.977 rev
Eximious India Evil Eye Rakhi For Brother and Bhabhi | Bhaiya Bhabhi Rakhi Set Traditional Lumba Designer Fancy Bracelet on Rakshabandhan Traditional (White)
Eximious India$15.8110 rev
NiLy Craft Handmade Kundan Ball And Glass Beads Rakhi Set | Unique Designer Couple Rakhi For Bhai And Bhabhi | Red Kundan Ball - 1 Pair
Generic$11.3310 rev
Handmade Kundan Ball And Glass Beads Rakhi Set for Bhai And Bhabhi | Unique Designer Handmade Couple Rakhi Set | Beautiful Handwoven 1 Pair of Rakhi For Brother and Sister-in-Law (Green Kundan Ball -
Generic$10.304 rev
Trending
90-day click momentumNiLy Craft Premium Handmade Bhaiya Bhabhi Rakhi Gift Set for Raksha Bandhan | Designer Couple Rakhi with Outing Ring Charm Kundan Ball & Glass Beads | Rakhi Combo with Roli (Kumkum) Chawal & Greeting Card | Elegant Rakhi Gift for Brother / Sister / Sister-In-Law
NiLy Craft$5.870.0★
IGH Pack of 4 Designer Couple Lumba Rakhi for Bhai & Bhabhi 2 Cartoon Rakhi for Brother with Greeting Card | Traditional & Stylish Raksha Bandhan Wristbands Rakhee
IGH$9.973.8★
VibrantGujarat Lumba Rakhi for Bhai Bhaiya Bhabhi Rakhi with designer beads handmade Raksha Bandhan Rakhdi with Envelope and rakhi box for Gift (Color1)
VibrantGujarat$9.354.2★
Handmade Kundan Ball And Glass Beads Rakhi Set for Bhai And Bhabhi | Unique Designer Handmade Couple Rakhi Set | Beautiful Handwoven 1 Pair of Rakhi For Brother and Sister-in-Law (Green Kundan Ball -
Generic$10.305.0★
NiLy Craft Handmade Kundan Ball And Glass Beads Rakhi Set | Unique Designer Couple Rakhi For Bhai And Bhabhi | Red Kundan Ball - 1 Pair
Generic$11.335.0★
What buyers say about bhaiya bhabhi rakhi set
What buyers praise and complain about, mined from review topics.What buyers love
“This bracelet set is such a lovely combination of tradition and style”
“Its lightweight”
“comfortable to wear”
“The designs look elegant and meaningful, with the evil eye charm adding a special touch that symbolizes protection and good wishes”
“This bracelet set is such a lovely combination of tradition and style”
“A beautiful gift choice that blends tradition, fashion, and love”
Top return reasons
Common questions
- Is bhaiya bhabhi rakhi set profitable to sell on Amazon United States?
- The niche generates $11K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Skip it (44/100).
- How competitive is the bhaiya bhabhi rakhi set niche?
- 6 brands and 6 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 92% of demand.
- What does it cost to enter the bhaiya bhabhi rakhi set niche?
- Listings span $5.87–$16.45; the average listing price is $11.29 (sweet spot $15–$100). The average incumbent carries 22 reviews — the moat a new listing must climb.