beth dutton wig
Skip itHigh returns (17.6%) — this niche doesn't clear our bar today.
Growth
Incredible+145.8%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Price range
Incredible$17.52–$25.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.95avg listing price — sweet spot $15–$100
Review moat
Great278.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$11K$11K/yr · 23K searches
Returns
Bad17.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, beth dutton wig is a $11K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
beth dutton wig market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $27K–$33K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #4,640
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 78%
- Out of stock
- 1.5%
- Avg brand age
- 50 months
- Avg seller age
- 269 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
10
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
3%
- MAGQOO55%
- BERON17%
- GNIMEGIL11%
- wigbuy8%
- Spirit Halloween4%
- WTHCOS3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +145.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 82.6×
Top beth dutton wig products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAGQOO Strawberry Blonde Wig Women Short Straight Strawberry Bob Wig with Side Bangs Halloween Costume Cosplay Wigs
MAGQOO$24.674.2★146 rev
BERON Strawberry Blonde Wigs for Women Short Straight Bob Wig with Side Bangs Girls Middle-Length 14 Inch Body Halloween Costume Synthetic Hair Wig for Cosplay Party or Daily Use
BERON$23.144.1★138 rev
MAGQOO Strawberry Blonde Wig Women Shoulder Length Ombre Blonde Wig with Bangs Blonde Layered Wigs Synthetic Heat Resistant
MAGQOO$25.173.4★10 rev
Beth Dutton Medium Length Layered Wig with Bangs - Synthetic Strawberry Blonde Wig for White Women (Sandy Blonde)
wigbuy$22.634.0★1,185 rev
GNIMEGIL Wigs Strawberry Blonde Wig with Bangs Synthetic Hair Full Natural Hairstyle Straight Medium Length Bob Cut Halloween Beth Costume Wigs for Women Cosplay Wig Honey Blond
GNIMEGIL$17.613.7★348 rev
Newest
by launch date
SEVENCOLORS Medium Length Strawberry Blonde Wigs for Women Layered Straight Blonde Wigs with Dark Roots Synthetic Hair Wig for Daily Party Cosplay
SEVENCOLORS$23.06434 rev
MAGQOO Strawberry Blonde Wig Women Short Straight Strawberry Bob Wig with Side Bangs Halloween Costume Cosplay Wigs
MAGQOO$24.67146 rev
WTHCOS Strawberry Blonde Wig Short Straight Wig With Bangs for Women Short Bob Wig Heat Resistant Synthetic Hair Wigs for Daily Use Halloween costume Cosplay Wig With Wig Cap
WTHCOS$23.5113 rev
BERON Strawberry Blonde Wigs for Women Short Straight Bob Wig with Side Bangs Girls Middle-Length 14 Inch Body Halloween Costume Synthetic Hair Wig for Cosplay Party or Daily Use
BERON$23.14138 rev
MAGQOO Strawberry Blonde Wig Women Shoulder Length Ombre Blonde Wig with Bangs Blonde Layered Wigs Synthetic Heat Resistant
MAGQOO$25.1710 rev
Trending
90-day click momentumBeth Dutton Medium Length Layered Wig with Bangs - Synthetic Strawberry Blonde Wig for White Women (Sandy Blonde)
wigbuy$22.634.0★
MAGQOO Strawberry Blonde Wig Women Short Straight Strawberry Bob Wig with Side Bangs Halloween Costume Cosplay Wigs
MAGQOO$24.674.2★
MAGQOO Strawberry Blonde Wig Women Shoulder Length Ombre Blonde Wig with Bangs Blonde Layered Wigs Synthetic Heat Resistant
MAGQOO$25.173.4★
WTHCOS Strawberry Blonde Wig Short Straight Wig With Bangs for Women Short Bob Wig Heat Resistant Synthetic Hair Wigs for Daily Use Halloween costume Cosplay Wig With Wig Cap
WTHCOS$23.514.0★
GNIMEGIL Wigs Strawberry Blonde Wig with Bangs Synthetic Hair Full Natural Hairstyle Straight Medium Length Bob Cut Halloween Beth Costume Wigs for Women Cosplay Wig Honey Blond
GNIMEGIL$17.613.7★
What buyers say about beth dutton wig
What buyers praise and complain about, mined from review topics.What buyers love
“It's ok worked for what I needed”
“Nice quality”
“it held up very well well”
“Great quality wig”
“Color good, easy to maintain, adjustable straps, added to wig collection for use at halloween”
“Good Deal”
Top return reasons
Common questions
- Is beth dutton wig profitable to sell on Amazon United States?
- The niche generates $11K/yr across 9 tracked products. 90-day search growth is +145.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the beth dutton wig niche?
- 7 brands and 10 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 95% of demand.
- When does demand for beth dutton wig peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 82.6× the quietest.
- What does it cost to enter the beth dutton wig niche?
- Listings span $17.52–$25.17; the average listing price is $21.95 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.