Beth Dutton Wig
FailAn estimated 17.6% of orders come back, so Beth Dutton Wig is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $11K/yr23K searches / yr
- 90-day growth
- +145.8%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 10 sellers
Flapen Score
Beth Dutton Wig against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Beth Dutton Wig is stronger. Inside it, weaker.
Market
The Beth Dutton Wig market on Amazon at a glance
Shoppers on Amazon United States searched for Beth Dutton Wig 23K times last year and spent an estimated $11K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +145.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +145.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $11Ka year
- Peak month
- October82.6× the quietest month
- Top search term
- beth dutton wig21K searches a year
02 · Price
A sale here is worth $21.95.
Listings sell for $21.95 on average, from $17.52 to $25.17. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $21.95 that is $0 to $2K a year per listing.
- Average price
- $21.95inside the $15 to $100 sweet spot
- Price range
- $17.52–$25.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 17.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #4,640 within Wigs. It carries 278 reviews at 3.86 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 89%
- Out of stock, average day
- 1.5%
- Average rank
- #4,640in Wigs
- Average rating
- 3.86 starsAmazon United States average 4.42 stars
- Average reviews
- 278per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Beth Dutton Wig products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
10
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
3%
- Brand 155%
- Brand 217%
- Brand 311%
- Brand 48%
- Brand 54%
- Brand 63%
- Open — no brand owns it (1 brand, 3%)
Demand
Beth Dutton Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 82.6×
Reviews and returns
What reviews say buyers love and hate about Beth Dutton Wig
We read the reviews and the return reasons for every product selling here.
“It's ok worked for what I needed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beth Dutton Wig questions
Answered from the same tracked data.









