Skip to content

Best Selling Items

Fail

Buyers convert on only 0.5% of searches, so Best Selling Items is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$42K/yr648K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
33%top-5 click share · 48 brands · 94 sellers

Flapen Score

Best Selling Items against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Best Selling Items is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Best Selling Items market on Amazon at a glance

Shoppers on Amazon United States searched for Best Selling Items 648K times last year and spent an estimated $42K. The top 5 brands take 37% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 648K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
648K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
0.5%
Market size, estimated
$42Ka year
Top search term
overnight delivery items women108K searches a year

02 · Price

A sale here is worth $14.11.

Listings sell for $14.11 on average, from $1.08 to $50.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.11 that is $0 to $1K a year per listing.

Average price
$14.11under the $15 to $100 sweet spot
Price range
$1.08–$50.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #26 within Lingerie. It carries 16,098 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
0.8%
Average rank
#26in Lingerie
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
16,098per listing
Listings tracked
56

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
50 months

Products

Top Best Selling Items products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

48 falling

Sellers

94

Top-5 brand share

37%

Top 20: 72%

Top-5 click share

33%

Top 20: 65%

Open market

59%

  • Brand 112%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Best Selling Items search demand

Weekly searches over the year. Pick a range.

12K8KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Best Selling Items search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • overnight delivery items women108K/yr
  • envio gratis82K/yr
  • under 50 dollars items70K/yr
  • amazon warehouse sale clearance items14K/yr
  • women items35K/yr
  • envo gratis33K/yr
  • item24K/yr
  • womens items28K/yr
  • productos elegibles para envio gratis20K/yr
  • items under 10 dollars for women19K/yr

FAQ

Common Best Selling Items questions

Answered from the same tracked data.