Best Friend Socks

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

114K

Growth, 90 days vs prior 90

-35.7%

Conversion, latest week

1.8%

Market size, estimated

$23Ka year

Peak month

December6.1× the quietest month

Top search term

matching socks15K searches a year

Listings sell for $11.32 on average, from $5.10 to $19.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.32 that is $0 to $1K a year per listing.

Average price

$11.32under the $15 to $100 sweet spot

Price range

$5.10–$19.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.6%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #30,478 within Socks. It carries 561 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

7.6%

Average rank

#30,478in Socks

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

561per listing

Listings tracked

61

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months