best friend necklaces for women
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.18avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$5.68–$67.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good886.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 65K searches
According to Flapen's Amazon United States niche tracking, best friend necklaces for women is a $24K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
best friend necklaces for women market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $25K–$30K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #4,386
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 3.3%
- Avg brand age
- 37 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
50
Top-5 brand share
53%
Top 20: 85%
Top-5 click share
32%
Top 20: 68%
Open market
43%
- Bryan Anthonys21%
- Baydurcan12%
- YANCHUN9%
- HOPE LOVE SHINE5%
- Jade cabbage5%
- Dr's gift5%
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — -16.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top best friend necklaces for women search terms
- best friend necklaces for women25K/yr
- friendship jewelry for women17K/yr
- friendship necklaces for women11K/yr
- friend necklaces for women9K/yr
- friendship necklace for women3K/yr
Top best friend necklaces for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Friendship Necklace for 2 3 4 5 Friend BFF Necklace for Women Long Distance Matching Jewelry Bestie Sister Birthday Gifts Friendship Friend Gifts for Women
YANCHUN$11.274.3★90 rev
Bryan Anthonys Through Thick & Thin Necklace Set for Women - 2 Piece Inspirational Pendant with 14k Gold Plated Finish Over Brass Meaningful Sentimental Jewelry Nickel-Free Everyday Necklace Gift
Bryan Anthonys$67.124.6★446 rev
Bryan Anthonys Tribe Friendship Necklace for Women - Elegant Tepee Pendant Necklace with Silver Finish Over Brass Meaningful Everyday Jewelry Adjustable Length Nickel-Free Sentimental Necklace Gift for Her
Bryan Anthonys$48.964.6★446 rev
Jade cabbage Gold Bracelets for Women 18K Gold Plated Love Friendship Bracelet With Cubic Zirconia Cuff Bangle Jewelry Set Witness the Gift of Love (Silver 3pcs-A Medium 6.5)
Jade cabbage$16.694.4★429 rev
Bryan Anthonys Tribe Friendship Necklace for Women - Elegant Tepee Pendant with 14k Gold Plated Finish Over Brass Meaningful Sentimental Jewelry Adjustable Length Nickel-Free Everyday Necklace Gift
Bryan Anthonys$50.764.6★446 rev
Newest
by launch date
MOLAYES Friendship Necklace Gifts for Her 14K Gold BFF Necklace Dainty Friendship Jewelry for woman Bestie Soul Sister Gifts Minimalist Best Friend Necklaces for Women
MOLAYES$18.931 rev
Dkodfi Necklaces for Best Friends Bestie BFF Friendship Necklace Wave Necklace Friendship Gifts for Best Friend Soulmate Beach Themed Jewelry for Women Bestie Necklaces Friend Birthday Gifts
Dkodfi$5.6873 rev
BFF Necklace for 2 Sisters Gifts from Sister Long Distance Friendship Gifts Best Friend Necklace(You & Me)
Baydurcan$14.88243 rev
AULSIEY Friendship Necklace for 2 Matching Necklaces for Best Friend Friendship Gifts for Women Friends Matching Jewelry Necklaces BFF Necklaces for 2 Link Paperclip Choker Necklace-Golden
AULSIEY$14.1314 rev
Drs gift Cat Friendship Necklaces Best Friend BBF Necklace for 2 Matching Necklace for Couples Black White Pendant Jewelry Gifts
Dr's gift$10.1167 rev
Trending
90-day click momentum
PDWZNBA Love Friendship Ring 18K Gold-Plated Stainless Steel Promise Ring Wedding Band Jewelry Birthday Gifts for Women
PDWZNBA$7.404.3★
Bryan Anthonys Tribe Friendship Necklace for Women - Elegant Tepee Pendant with 14k Gold Plated Finish Over Brass Meaningful Sentimental Jewelry Adjustable Length Nickel-Free Everyday Necklace Gift
Bryan Anthonys$50.764.6★
Bryan Anthonys Through Thick & Thin Necklace Set for Women - 2 Piece Inspirational Pendant with 14k Gold Plated Finish Over Brass Meaningful Sentimental Jewelry Nickel-Free Everyday Necklace Gift
Bryan Anthonys$67.124.6★
Poxtex Gold Cross Necklace for Women Teen Girls Dainty Cute 14K Gold Plated Small Cross Pendant Trendy Jewelry Non Tarnish Waterproof Simple Necklace Religious Christian Baptism Jesus Faith Gifts
Poxtex$10.414.5★
Bryan Anthonys Through Thick & Thin Necklace Set for Women - 2 Piece Elegant Pendant Necklace with Silver Finish Over Brass Meaningful Everyday Jewelry Nickel-Free Sentimental Necklace Gift for Her
Bryan Anthonys$63.394.6★
What buyers say about best friend necklaces for women
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable and surprisingly well made”
“Cute gift”
“The colors are beautiful”
“Worth buying”
“The necklace fits just fine”
“Just as advertised”
“the chain seems very durable”
“durable for a charm necklace”
“Very lightweight pendant”
“The design is cute”
What buyers complain about
“Did not hold up well”
“Poor quality”
“Too small”
“it started to lose color”
“Not 100% Silver”
“Diamonds falling out”
“a pain to get on or off”
“Allergic Reaction”
“doesnt look anything like the picture”
“chain broke”
Top return reasons
Common questions
- Is best friend necklaces for women profitable to sell on Amazon United States?
- The niche generates $24K/yr across 63 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the best friend necklaces for women niche?
- 41 brands and 50 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in best friend necklaces for women?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.1%.
- When does demand for best friend necklaces for women peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the best friend necklaces for women niche?
- Listings span $5.68–$67.12; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.