Best Friend Necklace

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-13.9%

Conversion, latest week

1.1%

Market size, estimated

$202Ka year

Peak month

December2.1× the quietest month

Top search term

friendship necklace295K searches a year

Listings sell for $11.39 on average, from $4.16 to $14.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $11.39 that is $6K to $9K a year per listing.

Average price

$11.39under the $15 to $100 sweet spot

Price range

$4.16–$14.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

1.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,456 within Jewelry. It carries 346 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#2,456in Jewelry

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

346per listing

Listings tracked

20

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months