Best Friend Keychains

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

286K

Growth, 90 days vs prior 90

-18.8%

Conversion, latest week

1.7%

Market size, estimated

$40Ka year

Peak month

December3.2× the quietest month

Top search term

best friend keychain59K searches a year

Listings sell for $8.28 on average, from $4.53 to $19.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $8.28 that is $0 to $828 a year per listing.

Average price

$8.28under the $15 to $100 sweet spot

Price range

$4.53–$19.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$828

Returns

0.9%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #23,241 within Keyrings, Keychains & Charms. It carries 312 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

99%

Out of stock, average day

4.2%

Average rank

#23,241in Keyrings, Keychains & Charms

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

312per listing

Listings tracked

76

23 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

4Amazon's first-year sales bar

Average brand age

29 months