Best Friend Charms
FailShoppers spend an estimated $74K a year here, so Best Friend Charms is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $74K/yr46K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 42%top-5 click share · 14 brands · 30 sellers
Flapen Score
Best Friend Charms against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Best Friend Charms is stronger. Inside it, weaker.
Market
The Best Friend Charms market on Amazon at a glance
Shoppers on Amazon United States searched for Best Friend Charms 46K times last year and spent an estimated $74K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $74Ka year
- Peak month
- December7.1× the quietest month
- Top search term
- pandora friendship charms10K searches a year
02 · Price
A sale here is worth $36.60.
Listings sell for $36.60 on average, from $10.02 to $89.84. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $36.60 that is $0 to $4K a year per listing.
- Average price
- $36.60inside the $15 to $100 sweet spot
- Price range
- $10.02–$89.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #774 within Bracelets. It carries 855 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 94%
- Out of stock, average day
- 11.2%
- Average rank
- #774in Bracelets
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 855per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Best Friend Charms products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PANDORA Friends Forever Heart Dangle Charm - Compatible Moments - Jewelry for Women - Gift for Her - Made with Sterling Silver & Cubic Zirconia - With Gift Box
- Price
- $43.60
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 2y ago

PANDORA Puzzle Piece Hearts Splittable Friendship Dangle Charm - Compatible Moments Bracelets - Jewelry for Women - Gift for Women in Your Life - Made with Sterling Silver
- Price
- $70.30
- Rating
- 4.6/5
- Reviews
- 290
- Age
- 3y ago

PANDORA Friends Are Family Dangle Charm - Compatible with PANDORA Moments - Jewelry for Women - Gift for Her - Made with Sterling Silver & Enamel - With Gift Box
- Price
- $53.78
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 2y ago

PANDORA Four-leaf Clover Friendship Double Dangle Charm - Gift for Her - Compatible with PANDORA Moments - Sterling Silver with Cubic Zirconia & Enamel - With Gift Box
- Price
- $61.33
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 2y ago

PANDORA Friends Are Family Dangle 925 Sterling Silver Charm - 798124EN16
- Price
- $47.34
- Rating
- 4.8/5
- Reviews
- 3,662
- Age
- 7y ago
Trending
estimated 90-day click momentum
PANDORA Moments Family Tree Heart Clasp Snake Chain Bracelet - Compatible Moments Charms - Gift for Her - Sterling Silver with Cubic Zirconia - With Gift Box - 7.9
- Price
- $89.84
- Rating
- 4.5/5
- Reviews
- 312
- Age
- 2y ago

Pandora Moments Heart Clasp Snake Chain Bracelet - Charm Bracelet for Women - Compatible Moments Charms - Gift for Her - Sterling Silver - with Gift Box - 7.9
- Price
- $79.24
- Rating
- 4.6/5
- Reviews
- 391
- Age
- 2y ago

PANDORA Friends Forever Heart Dangle Charm - Compatible Moments - Jewelry for Women - Gift for Her - Made with Sterling Silver & Cubic Zirconia - With Gift Box
- Price
- $43.60
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 2y ago

PANDORA Sisters Love Charm - Compatible Moments - Jewelry for Women - Sterling Silver Bracelet Charm with Cubic Zirconia - Gift with Gift Box
- Price
- $49.69
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 2y ago

PANDORA Four-leaf Clover Friendship Double Dangle Charm - Gift for Her - Compatible with PANDORA Moments - Sterling Silver with Cubic Zirconia & Enamel - With Gift Box
- Price
- $61.33
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 2y ago
Newest
by launch date
DWJSu Sunflower Friend Heart Best BFF Friedship Charm Set Compatible with Pandora Charms Bracelet Necklace Engraved Puzzle Crystal Bead
- Price
- $11.33
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago

NUNUYAYA Charms Beads 925 Sterling Silver Friendship Triple Dangle Pendant with 5A Cubic fits Charms Bracelets for Woman Mothers Day Christmas Birthday Gift
- Price
- $13.48
- Rating
- 4.4/5
- Reviews
- 472
- Age
- 1y ago

MUERDOU Heart Charm Fit Charms Bracelet Inspirational Engraving Jewelry Personality Encouragement Gifts for Women SB
- Price
- $10.02
- Rating
- 4.6/5
- Reviews
- 1,040
- Age
- 2y ago

PANDORA Friends Forever Heart Dangle Charm - Compatible Moments - Jewelry for Women - Gift for Her - Made with Sterling Silver & Cubic Zirconia - With Gift Box
- Price
- $43.60
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 2y ago

PANDORA Four-leaf Clover Friendship Double Dangle Charm - Gift for Her - Compatible with PANDORA Moments - Sterling Silver with Cubic Zirconia & Enamel - With Gift Box
- Price
- $61.33
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
30
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 86%
Open market
9%
- PANDORA73%
- KunBead6%
- MUERDOU4%
- NUNUYAYA3%
- Chili Jewelry3%
- VALGACLS2%
- Open — no brand owns it (8 brands, 9%)
Demand
Best Friend Charms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 7.1×
Search terms
Top Best Friend Charms search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pandora friendship charms10K/yr
- pandora best friend charm8K/yr
- best friend pandora charms8K/yr
- pandora charms best friends6K/yr
- pandora charms friendship7K/yr
- best friend charms for pandora bracelets4K/yr
- pandora charm best friends3K/yr
Reviews and returns
What reviews say buyers love and hate about Best Friend Charms
We read the reviews and the return reasons for every product selling here.
“Super small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Best Friend Charms questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









