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Best Friend Charms

Fail

Shoppers spend an estimated $74K a year here, so Best Friend Charms is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$74K/yr46K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
42%top-5 click share · 14 brands · 30 sellers

Flapen Score

Best Friend Charms against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Best Friend Charms is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Best Friend Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Best Friend Charms 46K times last year and spent an estimated $74K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
4.4%
Market size, estimated
$74Ka year
Peak month
December7.1× the quietest month
Top search term
pandora friendship charms10K searches a year

02 · Price

A sale here is worth $36.60.

Listings sell for $36.60 on average, from $10.02 to $89.84. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $36.60 that is $0 to $4K a year per listing.

Average price
$36.60inside the $15 to $100 sweet spot
Price range
$10.02–$89.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #774 within Bracelets. It carries 855 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
11.2%
Average rank
#774in Bracelets
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
855per listing
Listings tracked
34

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Best Friend Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

30

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

9%

  • Brand 173%
  • Brand 26%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 9%)

Demand

Best Friend Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 7.1×

Search terms

Top Best Friend Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pandora friendship charms10K/yr
  • pandora best friend charm8K/yr
  • best friend pandora charms8K/yr
  • pandora charms best friends6K/yr
  • pandora charms friendship7K/yr
  • best friend charms for pandora bracelets4K/yr
  • pandora charm best friends3K/yr

Reviews and returns

What reviews say buyers love and hate about Best Friend Charms

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
60%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Super small”
A buyer, on “Size-Overall”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Best Friend Charms questions

Answered from the same tracked data.