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Beret Hats for Women

Fail

Demand is soft, at -41.5% this quarter, so Beret Hats for Women is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$237K/yr1.2M searches / yr
90-day growth
-41.5%search demand this quarter
Competition
53%top-5 click share · 19 brands · 22 sellers

Flapen Score

Beret Hats for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Beret Hats for Women is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beret Hats for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Beret Hats for Women 1.2M times last year and spent an estimated $237K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-41.5%
Conversion, latest week
1.7%
Market size, estimated
$237Ka year
Peak month
December4.1× the quietest month
Top search term
beret240K searches a year

02 · Price

A sale here is worth $11.55.

Listings sell for $11.55 on average, from $6.16 to $26.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $11.55 that is $12K to $14K a year per listing.

Average price
$11.55under the $15 to $100 sweet spot
Price range
$6.16–$26.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$14K
Returns
8.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #87 within Berets. It carries 1,960 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#87in Berets
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,960per listing
Listings tracked
28

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Beret Hats for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

22

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

32%

  • Brand 120%
  • Brand 219%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Beret Hats for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Beret Hats for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beret240K/yr
  • beret hats for women340K/yr
  • beret hat64K/yr
  • boinas para mujer70K/yr
  • black beret78K/yr
  • french hat41K/yr
  • berets for women58K/yr
  • french beret30K/yr
  • berets25K/yr
  • french beret hats for women37K/yr

Reviews and returns

What reviews say buyers love and hate about Beret Hats for Women

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
8.8%of orders come back
“Runs very small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Beret Hats for Women questions

Answered from the same tracked data.