beret for men
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$18.33avg listing price — sweet spot $15–$100
Price range
Great$5.11–$71.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,752.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Returns
Bad6.9%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 78K searches
According to Flapen's Amazon United States niche tracking, beret for men is a $18K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
beret for men market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $37K–$46K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #812
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 90%
- Out of stock
- 5.5%
- Avg brand age
- 52 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
35
Top-5 brand share
49%
Top 20: 93%
Top-5 click share
40%
Top 20: 79%
Open market
44%
- CHAPEAU TRIBE15%
- Gajaous10%
- Gllutt9%
- JH JOEJERRY8%
- UTOWO7%
- GEMISAN7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.5×
Top beret for men search terms
- mens beret29K/yr
- french beret hats for men15K/yr
- beret men12K/yr
- berets for men9K/yr
- mens berets6K/yr
- men beret6K/yr
Top beret for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black French Wool Beret Hat - Classic Stretchable - One Size Fits Most - Solid Color - Stylish Chic Parisian
CHAPEAU TRIBE$12.014.3★5,394 rev
Gajaous British Military Berets for Men and Women Wool and Leather Beret Hats Multiple Colours Army Beret
Gajaous$15.024.4★2,084 rev
Frenchman Beret Women Men Mustache Halloween Mime Costume Accessory Beanie Caps Classic Wool Winter French Hat Free Size
UTOWO$9.024.5★123 rev
JH JOEJERRY Wool French Beret Hat for Men & Women -Solid Color Military Style Unisex Cap Large Size Army Green
JH JOEJERRY$15.914.5★322 rev
Gllutt Beret Hat French Style Stretchy Knitting Solid Color Both Side Usable (Wine Red)
Gllutt$14.544.4★340 rev
Newest
by launch date
Pistha Mens Newsboy Flat Caps Beret Hat Driving Beret Dress Hats Black
Pistha$7.8529 rev
Gvhntk Berets for Army Style Military Berets for Men Women Wool Leather Beret Hats Fashionable Vintage Beret
Gvhntk$10.3511 rev
100% Wool Black Beret Hats for Women Men Classic French Hat Adjustable Headband Handmade Rolled Brim.
GEMISAN$29.4497 rev
GEMISAN Black Wool Army Military Beret Hats for Women Men Cvintage.
GEMISAN$13.0570 rev
8 Panel Newsboy Cap for Men Beret Hat Black Newsboy Hat Vintage Beret Cap Men Corduroy Hats for Women Men Gorras para Hombres (US Alpha Large Black)
YDO DSNER$19.6239 rev
Trending
90-day click momentum
Gllutt Beret Hat French Style Stretchy Knitting Solid Color Both Side Usable (Jean Blue)
Gllutt$15.094.4★
Pistha Mens Newsboy Flat Caps Beret Hat Driving Beret Dress Hats Black
Pistha$7.854.3★
Xinveen Mens Mesh Cap Breathable Summer Newsboy Hat Adjustable Beret Ivy Cap Irish Cabbie Driving Hunting Hats Dark Grey
Xinveen$10.054.5★
8 Panel Newsboy Cap for Men Beret Hat Black Newsboy Hat Vintage Beret Cap Men Corduroy Hats for Women Men Gorras para Hombres (US Alpha Large Black)
YDO DSNER$19.624.3★
Gvhntk Berets for Army Style Military Berets for Men Women Wool Leather Beret Hats Fashionable Vintage Beret
Gvhntk$10.353.9★
What buyers say about beret for men
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing fit”
“Very well made”
“Excellent price”
“Very Comfortable”
“Looks exactly as advertised”
“The color is rich”
“cool in the summer”
“Nice hat and material”
“It's lightweight,”
“Comfortable and stylish”
What buyers complain about
“Too small”
“The build quality of this hat isn't very great”
“Fabric too thick”
“Cheap material”
“creases all over it”
“the adjustable strap didnt last”
“No faded color nice fit might get another color”
“Not durable”
“There is no stretch to it”
“it has a very peculiar chemical smell which didnt dissipate even after airing it for a couple of days”
Top return reasons
Common questions
- Is beret for men profitable to sell on Amazon United States?
- The niche generates $18K/yr across 41 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the beret for men niche?
- 26 brands and 35 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in beret for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.9% — above our launch gate.
- When does demand for beret for men peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 8.5× the quietest.
- What does it cost to enter the beret for men niche?
- Listings span $5.11–$71.86; the average listing price is $18.33 (sweet spot $15–$100). The average incumbent carries 1,752 reviews — the moat a new listing must climb.