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Benyar Watches Men

Fail

Shoppers spend an estimated $39K a year here, so Benyar Watches Men is a Fail.

Filters Trending
Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$39K/yr50K searches / yr
90-day growth
+803.1%search demand this quarter
Competition
77%top-5 click share · 13 brands · 36 sellers

Flapen Score

Benyar Watches Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Benyar Watches Men is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Benyar Watches Men market on Amazon at a glance

Shoppers on Amazon United States searched for Benyar Watches Men 50K times last year and spent an estimated $39K. The top 5 brands take 79% of clicks. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +803.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+803.1%
Conversion, latest week
1.9%
Market size, estimated
$39Ka year
Peak month
June2.3× the quietest month
Top search term
watch gifts for dad35K searches a year

02 · Price

A sale here is worth $41.12.

Listings sell for $41.12 on average, from $14.60 to $127.48. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $41.12 that is $0 to $4K a year per listing.

Average price
$41.12inside the $15 to $100 sweet spot
Price range
$14.60–$127.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #437 within Watches. It carries 5,311 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#437in Watches
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
5,311per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Benyar Watches Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

36

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

18%

  • Brand 136%
  • Brand 232%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 18%)

Demand

Benyar Watches Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.3×

Search terms

Top Benyar Watches Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watch gifts for dad35K/yr
  • watch for dad6K/yr
  • dad watch5K/yr
  • watches for dad5K/yr

Reviews and returns

What reviews say buyers love and hate about Benyar Watches Men

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
3.9%of orders come back
“it just fell apart”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Benyar Watches Men questions

Answered from the same tracked data.