- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $212K/yr269K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 50%top-5 click share · 29 brands · 44 sellers
Flapen Score
Bento Bag against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bento Bag is stronger. Inside it, weaker.
Market
The Bento Bag market on Amazon at a glance
Shoppers on Amazon United States searched for Bento Bag 269K times last year and spent an estimated $212K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.
- Searches, last 12 months
- 269K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $212Ka year
- Peak month
- July4.0× the quietest month
- Top search term
- bento bag72K searches a year
02 · Price
A sale here is worth $56.97.
Listings sell for $56.97 on average, from $5.44 to $281.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $56.97 that is $0 to $6K a year per listing.
- Average price
- $56.97inside the $15 to $100 sweet spot
- Price range
- $5.44–$281.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #337 within Travel Duffels. It carries 3,346 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #337in Travel Duffels
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 3,346per listing
- Listings tracked
- 36
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Bento Bag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nomad Lane Carry-On Luggage Duffel Bag Durable & Lightweight Suitcase. Bento Bag Personal Item Weekender Travel Bag for Men & Women Black
- Price
- $281.20
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 11mo ago

Nomad Lane Carry-On Luggage Duffel Bag Durable & Lightweight Suitcase. Bento Bag Personal Item Weekender Travel Bag for Men & Women Pine Green
- Price
- $273.48
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 1y ago

Nomad Lane Carry-On Luggage Duffel Bag Durable & Lightweight Suitcase. Bento Bag Personal Item Weekender Travel Bag for Men & Women Aegean Blue
- Price
- $274.56
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 1y ago

Hanke Underseat Carry On luggage Bags for Travel Foldable Travel Bags for Women Soft Lightweight Personal Item Travel Bag Small Carry On Bags for Airplanes Travel Tote Bags for Women Men. Green
- Price
- $65.94
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 1y ago

FERNYE Lunch Bag for Women/Men Waterproof Reusable Portable Lunch Tote Lunch Box Bag.Thermal Cooler Bag Ideal for Work/Party/l/Travel/Picnic (Light Black)
- Price
- $5.45
- Rating
- 4.5/5
- Reviews
- 1,682
- Age
- 2y ago
Trending
estimated 90-day click momentum
Nomad Lane Carry-On Luggage Duffel Bag Durable & Lightweight Suitcase. Bento Bag Personal Item Weekender Travel Bag for Men & Women Venetian Violet
- Price
- $252.20
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 3mo ago

Nomad Lane Bento Bag Carry-On Luggage Duffel Dawn
- Price
- $249.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Nomad Lane Carry-On Luggage Duffel Bag Durable & Lightweight Suitcase. Bento Bag Personal Item Weekender Travel Bag for Men & Women Pine Green
- Price
- $273.48
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 1y ago

LERASO Insulated Lunch Bag for Work 10.2x5.9x10.2 Oxford Waterproof Lunch Tote Thermal Lunch Box for Office Picnic & Outdoor Pink and White Striped Canvas Tote Bag
- Price
- $5.89
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 10mo ago

Nomad Lane Carry-On Luggage Duffel Bag Durable & Lightweight Suitcase. Bento Bag Personal Item Weekender Travel Bag for Men & Women Black
- Price
- $281.20
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 11mo ago
Newest
by launch date
Nomad Lane Carry-On Luggage Duffel Bag Durable & Lightweight Suitcase. Bento Bag Personal Item Weekender Travel Bag for Men & Women Venetian Violet
- Price
- $252.20
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 3mo ago

Nomad Lane Bento Bag Carry-On Luggage Duffel Dawn
- Price
- $249.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

LERASO Insulated Lunch Bag for Work 10.2x5.9x10.2 Oxford Waterproof Lunch Tote Thermal Lunch Box for Office Picnic & Outdoor Pink and White Striped Canvas Tote Bag
- Price
- $5.89
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 10mo ago

Nomad Lane Carry-On Luggage Duffel Bag Durable & Lightweight Suitcase. Bento Bag Personal Item Weekender Travel Bag for Men & Women Black
- Price
- $281.20
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 11mo ago

Fit & Fresh Remi Lunch Bag for Women Work Neoprene Lunch Tote with Containers & Ice Pack Reusable Meal Prep Lunch Box Large Capacity Machine Washable Chocolate
- Price
- $37.77
- Rating
- 4.5/5
- Reviews
- 1,187
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 falling
Sellers
44
Est. top-5 brand share
64%
Top 20: 90%
Est. top-5 click share
50%
Top 20: 81%
Open market
34%
- Nomad Lane48%
- Hanke7%
- FERNYE3%
- iknoe3%
- ASEBBO3%
- BAGSMART2%
Demand
Bento Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 4.0×
Search terms
Top Bento Bag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bento bag72K/yr
- brown lunch bag37K/yr
- canvas lunch bag31K/yr
- foldable lunch bag23K/yr
- mini insulated lunch bag10K/yr
- insulated lunch sack10K/yr
- mini lunch tote7K/yr
- cotton lunch bag9K/yr
- korean lunch bag8K/yr
- mini lunch cooler6K/yr
Reviews and returns
What reviews say buyers love and hate about Bento Bag
We read the reviews and the return reasons for every product selling here.
“Little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bento Bag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









