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Bento Bag

Fail

Buyers convert on only 1.4% of searches, so Bento Bag is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$212K/yr269K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
50%top-5 click share · 29 brands · 44 sellers

Flapen Score

Bento Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bento Bag is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bento Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Bento Bag 269K times last year and spent an estimated $212K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
1.4%
Market size, estimated
$212Ka year
Peak month
July4.0× the quietest month
Top search term
bento bag72K searches a year

02 · Price

A sale here is worth $56.97.

Listings sell for $56.97 on average, from $5.44 to $281.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $56.97 that is $0 to $6K a year per listing.

Average price
$56.97inside the $15 to $100 sweet spot
Price range
$5.44–$281.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #337 within Travel Duffels. It carries 3,346 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#337in Travel Duffels
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,346per listing
Listings tracked
36

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
37 months

Products

Top Bento Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

44

Top-5 brand share

64%

Top 20: 90%

Top-5 click share

50%

Top 20: 81%

Open market

34%

  • Brand 148%
  • Brand 27%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Bento Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.0×

Search terms

Top Bento Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bento bag72K/yr
  • brown lunch bag37K/yr
  • canvas lunch bag31K/yr
  • foldable lunch bag23K/yr
  • mini insulated lunch bag10K/yr
  • insulated lunch sack10K/yr
  • mini lunch tote7K/yr
  • cotton lunch bag9K/yr
  • korean lunch bag8K/yr
  • mini lunch cooler6K/yr

Reviews and returns

What reviews say buyers love and hate about Bento Bag

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Little small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bento Bag questions

Answered from the same tracked data.