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Benjamin Franklin Costume Kids

Maybe

The average product has only 109 reviews. But shoppers spend an estimated $15K a year here, so Benjamin Franklin Costume Kids is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$15K/yr19K searches / yr
90-day growth
+84.7%search demand this quarter
Competition
58%top-5 click share · 13 brands · 39 sellers

Flapen Score

Benjamin Franklin Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Benjamin Franklin Costume Kids is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Benjamin Franklin Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Benjamin Franklin Costume Kids 19K times last year and spent an estimated $15K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +84.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+84.7%
Conversion, latest week
2.8%
Market size, estimated
$15Ka year
Peak month
May32.6× the quietest month
Top search term
benjamin franklin costume kids13K searches a year

02 · Price

A sale here is worth $28.89.

Listings sell for $28.89 on average, from $5.98 to $43.12. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.89 that is $0 to $3K a year per listing.

Average price
$28.89inside the $15 to $100 sweet spot
Price range
$5.98–$43.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #1,797 within Boys. It carries 109 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#1,797in Boys
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
109per listing
Listings tracked
23

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Benjamin Franklin Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

39

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

21%

  • Brand 126%
  • Brand 212%
  • Brand 312%
  • Brand 412%
  • Brand 59%
  • Brand 68%

Demand

Benjamin Franklin Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 32.6×

Reviews and returns

What reviews say buyers love and hate about Benjamin Franklin Costume Kids

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Size-Overall”
9.2%of orders come back
“Little too big and loose”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Benjamin Franklin Costume Kids questions

Answered from the same tracked data.