Ben Franklin Wig

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +135.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

31K

Growth, 90 days vs prior 90

+135.8%

Conversion, latest week

6.1%

Market size, estimated

$41Ka year

Peak month

October6.4× the quietest month

Top search term

ben franklin wig19K searches a year

Listings sell for $21.49 on average, from $9.98 to $51.89. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $21.49 that is $5K to $11K a year per listing.

Average price

$21.49inside the $15 to $100 sweet spot

Price range

$9.98–$51.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

8.7%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #197 within Boys. It carries 234 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

30.0%

Average rank

#197in Boys

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

234per listing

Listings tracked

9

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months