Belt Buckle

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $564K a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

1.0%

Market size, estimated

$564Ka year

Peak month

December1.9× the quietest month

Top search term

belt buckle1.1M searches a year

Listings sell for $15.43 on average, from $4.78 to $57.37. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $15.43 that is $4K to $8K a year per listing.

Average price

$15.43inside the $15 to $100 sweet spot

Price range

$4.78–$57.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

3.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #936 within Belts. It carries 2,729 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#936in Belts

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,729per listing

Listings tracked

80

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months