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Belly Fanny Pack

Fail

Shoppers spend an estimated $37K a year here, so Belly Fanny Pack is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$37K/yr72K searches / yr
90-day growth
+22.2%search demand this quarter
Competition
69%top-5 click share · 11 brands · 14 sellers

Flapen Score

Belly Fanny Pack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Belly Fanny Pack is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Belly Fanny Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Belly Fanny Pack 72K times last year and spent an estimated $37K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+22.2%
Conversion, latest week
4.2%
Market size, estimated
$37Ka year
Peak month
December12.7× the quietest month
Top search term
belly fanny pack31K searches a year

02 · Price

A sale here is worth $12.41.

Listings sell for $12.41 on average, from $6.26 to $32.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $12.41 that is $3K to $6K a year per listing.

Average price
$12.41under the $15 to $100 sweet spot
Price range
$6.26–$32.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #1,061 within Waist Packs. It carries 1,248 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
8.2%
Average rank
#1,061in Waist Packs
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,248per listing
Listings tracked
17

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Belly Fanny Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Brand 135%
  • Brand 222%
  • Brand 315%
  • Brand 410%
  • Brand 58%
  • Brand 62%
  • Open — no brand owns it (5 brands, 7%)

Demand

Belly Fanny Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 12.7×

Search terms

Top Belly Fanny Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • belly fanny pack31K/yr
  • hairy belly fanny pack12K/yr
  • beer belly fanny pack8K/yr
  • belly fanny pack funny11K/yr
  • belly button fanny pack5K/yr
  • fanny pack belly3K/yr
  • stomach fanny pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Belly Fanny Pack

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Advertised Vs Actual Product”
21%of negative reviews mention “Advertised Vs Actual Product”
5.3%of orders come back
“the fanny pack does not look like the photos”
A buyer, on “Advertised Vs Actual Product”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Belly Fanny Pack questions

Answered from the same tracked data.