Is belle costume for girls profitable to sell on Amazon United States?

The niche generates $166K/yr across 67 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (45/100).

How competitive is the belle costume for girls niche?

27 brands and 50 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in belle costume for girls?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 3.6%.

When does demand for belle costume for girls peak?

Demand peaks in Sep–Oct; the busiest month runs 6.3× the quietest.

What does it cost to enter the belle costume for girls niche?

Listings span $8.92–$83.95; the average listing price is $25.83 (sweet spot $15–$100). The average incumbent carries 3,541 reviews — the moat a new listing must climb.

belle costume for girls

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Avg price

Incredible$25.83

avg listing price — sweet spot $15–$100

Price range

Great$8.92–$83.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great29%

top-5 click share — an open shelf

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Okay$166K

$166K/yr · 869K searches

Review moat

Okay3,541.16

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, belle costume for girls is a $166K/yr Amazon United States market (869K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

belle costume for girls market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $155K–$207K; units × avg price
Conversion rate: 0.7%
Avg BSR: #341
Page quality: 0%
Prime: 99%
Sponsored: 96%
Out of stock: 3.1%
Avg brand age: 35 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

29%

Top 20: 63%

Open market

27%

Disney41%
JerrisApparel12%
Avady5%
knemmy5%
CQDY5%
Luzlen4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 6.3×

Open Trend

Top belle costume for girls search terms

belle costume for girls344K/yr -24.9%0.7% conv.
belle dress136K/yr -3.4%0.6% conv.
belle dress for girls49K/yr -11.2%0.6% conv.
princess belle dress33K/yr +9.1%0.7% conv.
belle costume111K/yr -3.4%0.3% conv.
belle princess dress17K/yr +22.2%0.6% conv.
belle dresses for girls17K/yr +6.8%0.0% conv.
bell dresses for girls17K/yr -2.4%0.5% conv.
belle dress toddler17K/yr -13.8%1.1% conv.
beauty and the beast dress15K/yr -4.9%0.3% conv.

All search terms

Top belle costume for girls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JerrisApparel Princess Dress Off Shoulder Layered Costume for Little Girl (3 Years Yellow with Accessories)

JerrisApparel$22.264.8★7,720 rev

Disney Beauty and the Beast Toddler Girls Rose Print Short Sleeve Graphic Tee and Tulle Skirt Outfit with Scrunchie White Gold Belle 5T

Disney$25.634.7★2,980 rev

knemmy Princess Costume Dresses for Girls Costumes Halloween Cosplay Birthday Outfit Yellow

knemmy$19.834.8★2,012 rev

CQDY Belle Princess Dress Costume Sleeveless Party Christmas Halloween Yellow 4-5T

CQDY$37.874.7★2,097 rev

Disney Girls Princess Fantasy Gown Nightgown BELLE SHINES 3 4T

Disney$22.254.8★21,893 rev

Newest

by launch date

Disney Princess Girls Princess Dress Nightgown Fantasy Gown Soft & Cute Pajamas for Kids

Disney$24.3221,893 rev

2mo ago

COTRIO Princess Dress Girls Casual Dresses Toddler Twirl Skater Dress A Line Swing Sundress Kids Ruffle Sleeve School Dresses Outfit Size 4t-5t (Yellow)

COTRIO$14.8340 rev

5mo ago

Disney Store Official Princess Belle Halloween Costume for Kids - Disney Princess Dresses for Girls - Dress up Clothes for Pretend Play - Beauty and the Beast Costume - Size 5/6

Disney Store$38.64128 rev

10mo ago

Marendyee Princess Dress up Clothes for Girls 4-6 Sparkly Tulle Puff Sleeve Birthday Fancy Party Halloween Costume Toddler Kids Princess Dresses

Marendyee$15.02358 rev

1y ago

Disney Princess Belle Toddler Girl Romper With Tulle Skirt Overlay Yellow Floral Print Ruffle Sleeve Tie Waist Bow Birthday Summer Jumpsuit 4-5T

Disney$21.97871 rev

1y ago

What buyers say about belle costume for girls

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Great quality and came with a ton of cute accessories”

Size-Overall17%

“Fits true to size”

Value For Money13%

“Well worth it”

Fun/Entertainment Experience7%

“Fun for kids”

Gifting Purpose6%

“Cute gift”

Comfort-Overall4%

“comfortable”

Material Quality3%

“Very comfortable material”

Shape/Style3%

“Beautiful Dress”

Color3%

“The yellow color is really pretty”

Ease Of Use3%

“Easy to use”

What buyers complain about

Quality-Overall29%

“Very cheap quality”

Size-Overall19%

“Ran small”

Durability10%

“Doesnt hold up”

Material Quality9%

“Not the best materials”

Advertised Vs Actual Product5%

“Very misleading”

Stitch/Finish/Polish3%

“Seams coming undone”

Value For Money2%

“They are maybe a teeny bit cheap”

Allergies2%

“my daughter complained that it was itchy”

Assembly/Installation1%

“I wish it was better put together”

Comfort-Overall1%

“I was not comfortable”

Top return reasons

Size-Overall49%

Quality-Overall10%

Length6%

Advertised Vs Actual Product6%

Material Quality6%

Chest Fit3%

Defective Material/Parts3%

Waist Fit2%