Beige Scarf

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -59.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-59.7%

Conversion, latest week

3.3%

Market size, estimated

$58Ka year

Peak month

December10.1× the quietest month

Top search term

beige scarf35K searches a year

Listings sell for $13.67 on average, from $4.93 to $66.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.67 that is $1K to $3K a year per listing.

Average price

$13.67under the $15 to $100 sweet spot

Price range

$4.93–$66.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

7.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #219 within Scarves & Wraps. It carries 2,127 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#219in Scarves & Wraps

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,127per listing

Listings tracked

45

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months