Is bee pin profitable to sell on Amazon United States?

The niche generates $43K/yr across 80 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the bee pin niche?

60 brands and 63 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in bee pin?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.5%.

When does demand for bee pin peak?

Demand peaks in May; the busiest month runs 1.8× the quietest.

What does it cost to enter the bee pin niche?

Listings span $4.32–$40.57; the average listing price is $11.93 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.

bee pin

Worth a look

Shows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($43K/yr) keeps it on the watch list.

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Review moat

Great145.28

avg incumbent reviews — the moat a new listing must climb

Competition

Great25%

top-5 click share — an open shelf

Price range

Good$4.32–$40.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Avg price

Okay$11.93

avg listing price — sweet spot $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$43K

$43K/yr · 130K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, bee pin is a $43K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

bee pin market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $48K–$60K; units × avg price
Conversion rate: 2.8%
Avg BSR: #18,459
Page quality: 0%
Prime: 99%
Sponsored: 81%
Out of stock: 8.0%
Avg brand age: 35 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

60 falling

Sellers

Top-5 brand share

29%

Top 20: 75%

Top-5 click share

25%

Top 20: 62%

Open market

67%

Psyqtsuary7%
HSQYJ6%
SANNIX6%
Dtja5%
Misdary5%
BuleVina5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.8×

Open Trend

Top bee pin search terms

bee pin35K/yr +4.4%2.7% conv.
bee brooch30K/yr -8.3%1.7% conv.
bee pins21K/yr +13.9%3.0% conv.
bee brooches for women10K/yr -1.8%2.8% conv.
bee pins or brooches6K/yr +95.6%2.1% conv.
bumble bee pin7K/yr +10.2%2.7% conv.
bumble bee brooch5K/yr -2.7%1.8% conv.
bee lapel pin5K/yr -6.6%2.8% conv.
bee pins bulk5K/yr -29.6%3.2% conv.
bee brooch pin7K/yr -48.9%1.7% conv.

All search terms

Top bee pin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Honey Bee Brooches Crystal Insect Themed Bee Brooch Animal Fashion Shell Pearl Brooch Pin 14K Gold Plated (gold pearl)

HSQYJ$9.354.5★1,901 rev

SANNIX 60Pcs Bee Pins Enamel Honey Bee Lapel Pin Cute Bee Brooch Pins Bee Badge for Backpacks Hats Clothes

SANNIX$15.514.4★176 rev

Bee Brooch Pin Honey Bee Rhinestone Pins Vintage Crystal Insect Themed Lapel Pins Stylish Accessories for Women Men Party Dating Daily

Psyqtsuary$6.204.7★233 rev

Rhinestone Bee Brooch Pin for Women Girls Fashion Cute Yellow Black Crystal Honeybee Bumblebee Animal Insect Brooches Lapel Pins Dainty Dress Accessories Wedding Christmas Birthday Jewelry Gift

Dtja$8.094.6★103 rev

WILLBOND 4 Pieces Honey Bee Brooch Lapel Pins for Women Crystal Insect Themed Bee Brooches with Faux Pearl Fashion Gift for Birthday Dating Party Anniversary

WILLBOND$9.884.7★591 rev

Newest

by launch date

Unittype 25 Pcs Rhinestone Bee Brooches Gold Insect Themed Animal Fashion Brooches with Safety Buttons Cute Animal Lapel Pins for Clothing Bags Hats Gifts

Unittype$14.458 rev

6mo ago

3 Pcs Bee Brooch Pin Vintage Rhinestone Crystal Bumble Bee Jewelry Lapel Pin Stylish Insect Themed Accessory for Women Men Party Dating Daily (1.54 x 1 inch)

LUSTRIB$5.7516 rev

6mo ago

JUNEBRUSHS 28PCS Bee Enamel Pins Cute Yellow Honey Brooch Pins for Bee Theme Birthday Party Classroom Favor Supplies Exchange Gift Clothes Hat Accessories

JUNEBRUSHS$9.84477 rev

10mo ago

Bee Brooch Pin 4 Pcs Rhinestone Honey Bee Brooches for Women Vintage Crystal Insect Themed Lapel Pins Stylish Accessories for Women MenParty Dating Daily (White Yellow Red Green)

Psyqtsuary$7.8970 rev

11mo ago

Vintage Honey Bee Brooch for Women Men Cute Bee with Hanging Chain Tassel Animal Insect Lapel Pins Elegant Dress Accessories for Hat Bag Suit Tie Holiday Party Jewelry (Gold-tone)

NewZenro$7.8211 rev

1y ago

What buyers say about bee pin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“Excellent quality”

Advertised Vs Actual Product8%

“true to picture”

Value For Money7%

“Very affordable”

Design-Overall7%

“craftsmanship is great”

Color7%

“bright in color”

Size-Overall5%

“Small and cute”

Brightness/Shine/Glow5%

“sparkle”

Gifting Purpose3%

“Perfect for my gifts”

Embellishment/Embroidery Quality3%

“Bee charm embellishments”

Durability2%

“durable”

What buyers complain about

Size-Overall45%

“they are too big”

Value For Money9%

“Looks expensive”

Quality-Overall8%

“Cheap”

Advertised Vs Actual Product7%

“Incorrect item specification/description”

Durability5%

“Broke after one day of usage”

Color4%

“when pulled apart color came off ruining the pin”

Strength3%

“flimsy, broke before I had a chance to wear it”

Defective Material/Parts2%

“The pin piece fell off”

Comfort-Overall2%

“which is not as comfortable or secure for direct skin contact”

Top return reasons

Size-Overall48%

Quality-Overall8%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Color4%

Metal Authenticity4%

Value For Money3%

Wrong Dimensions2%